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ICT Investment Trends in Benelux: Stable economy and inclination towards technology inducing ICT investments

ICT Investment Trends in Benelux: Stable economy and inclination towards technology inducing ICT investments

Summary

ICT Investment Trends in Benelux, presents the findings from a survey of 93 Benelux enterprises regarding their Information & Communications Technology (ICT) investment trends. The survey investigates how Benelux enterprises currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting.

The report illustrates the core technologies that enterprises are investing in, including enterprise applications, business intelligence, IoT, and cloud computing. The survey also highlights the approach to purchasing technology adopted by enterprises in Benelux. Through GlobalData's survey, the report aims to provide a better insight to ICT vendors and service providers when pitching their solutions to enterprises in Benelux.

Benelux, the politico-economic union of Belgium, the Netherlands, and Luxemburg is looking for transition to a robust economy by aiming to strengthen its infrastructure and working towards digital internal markets. The survey shows that Benelux enterprises are keen to invest in core technologies, including hardware, software, and IT services, in order to improve their efficiency and productivity.

In particular, it provides an in-depth analysis of the following -

  • How ICT budgets are set to change in 2017 in terms of their overall size
  • Allocation across the core elements of IT spend, including hardware, software, services, communications, and consulting
  • Distribution of ICT money in areas such as the networks, applications, service desk, and data centers
  • Which ICT functions Benelux enterprises are interested in outsourcing
  • Benelux enterprises’ investment priorities based on their budget allocations across core technology categories such as enterprise applications, business intelligence, IoT, and cloud computing
  • Factors that are influencing Benelux enterprises’ investments in each technology category
  • How Benelux enterprises’ IT budgets are currently allocated across various segments within a technology category
  • Benelux enterprises’ distribution of their ICT budget across various segments within a technology category
  • Vendor satisfaction ratings for various core and advanced technology categories
  • Insight into Benelux enterprises’ preferred buying approaches
  • Business objectives that Benelux enterprises are looking to achieve through their IT investment strategies
  • Factors that are influencing Benelux enterprises’ decisions to select an ICT provider
Scope
  • GlobalData’s survey also reveals that in order to reduce and control operating costs and focus on their core business operations, Benelux enterprises are planning to outsource their applications functions through to the end of 2018.
  • Cloud computing is also gaining popularity among Benelux enterprises, with software as a service (SaaS) and private cloud expected to witness significant investment in 2017.
  • Moreover, in order to support widespread workforces, Benelux enterprises are looking to enhance their communications infrastructure, and are planning to increase their expenditure on network, broadband, and conferencing services.
Reasons to buy
  • Understand how the Benelux enterprises ICT landscape is set to change in 2017 to prioritize your target market
  • Comprehend how ICT money are being allocated by Benelux enterprises in specific verticals and size bands to improve your market penetration
  • Make effective business decisions by recognizing the opportunities within each of the core areas of ICT spend (hardware, software, IT services, telecommunications, and consulting)
  • Realign your sales initiatives by understanding the current strategic objectives of Benelux enterprises
  • Enhance your market segmentation with the included, detailed breakdown of opportunities within selected technology categories (enterprise applications, business intelligence, IoT, and cloud computing)
  • Prioritize your focus areas by understanding which factors are influencing Benelux enterprises’ decisions when selecting an ICT provider
  • Understand the changes in customers’ priorities and identify the business objectives that Benelux enterprises are looking to achieve through their ICT investment strategies


  • Key findings
  • Key implications for ICT vendors
  • Gradual and steady growth in GDP allows Benelux enterprises to increase ICT investments
  • Survey demographics
  • Major proportion of Benelux enterprises are planning to increase their budget on ICT in 2017
  • Hardware and software occupy a major proportion of ICT budget in 2017
  • Expenditure on servers and security constitute a major portion of Benelux enterprises' hardware budget
  • Software licenses constitute the largest share of software budget allocations among Benelux enterprises
  • Application services are dominating the third-party IT services expenditure
  • Network services dominate the telecommunications budget
  • SaaS is the most favored cloud computing solution among Benelux enterprises
  • Private cloud model is gaining traction among Benelux enterprises
  • The demand for cloud and big data technologies compel enterprises to invest in data centers
  • Applications outsourcing is the most popular outsourcing function among Benelux enterprises
  • Vertical -specific and ERP are expected to gain traction among Benelux enterprises
  • Adobe leads the list of enterprise applications' vendors
  • Majority of Benelux enterprises currently use analytics
  • IBM is the most popular business intelligence vendor among Benelux enterprises
  • Supervisory control and data acquisition is expected to gain increased prominence among Benelux enterprises in the next two years
  • Microsoft leads the list of IoT vendors among Benelux enterprises
  • Hybrid cloud garners major proportion of cloud computing budget in 2016
  • Google leads the list of cloud computing vendors among Benelux enterprises
  • Increasing customer satisfaction is the most significant business objective influencing IT investment strategy
  • Leading-edge technology remains the most important criterion in choosing an ICT provider
  • IT organization is the sole decision maker for the purchase of cloud based products for a major proportion of Benelux enterprises
  • Appendix

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