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Home category data, The consumer - Living room furniture

Publisher GlobalData
Published Dec 08, 2023
Length 59 Pages
SKU # GBDT18414109

Description

Home category data, The consumer - Living room furniture


Summary

The UK: Home Category Data, The Consumer - Living room furniture 2023 report offers a comprehensive insight into consumer attitudes in the UK living room furniture market. The report focuses on six key subcategories: overall living room furniture, armchairs & settees, suites, seating, table and storage. Consumer data is based on our 2023 UK living room survey, using a panel of 2,000 nationally representative consumers.

Scope
  • DFS holds the highest conversion rate in the overall living room furniture among upholstery
  • IKEA was the most shopped at retailer for armchairs & settees, seating, table and storage
  • 70.6% of respondents cited range as the reason for their purchase of living room furniture
Reasons to Buy
  • Identify the demographic profile of shoppers within each subcategory, allowing you to better target ranges.
  • Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
  • Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.

Table of Contents

59 Pages
Definitions - Upholstery
Definitions - Non-upholstered
Consumer Penetration by Subcategory
Drivers of Purchase
Replacement Cycle
Retailer Use
Retailer Profiles
Retailer Drivers
Retailer Improvements
Research Prior to Purchase
Views Prior to Purchase
Category-specific questions
Methodology & Contacts
List of Tables
Consumer Penetration by Product, 2023
Purchase Motivations (Upholstery), 2023
Purchase Motivations (Non-upholstered), 2023
Retailer Conversion Rates (Upholstery), 2023
Retailer Conversion Rates (Non-upholstered), 2023
Retailers Purchased from by Subcategory (Top 5) Upholstery, 2023
Retailers Purchased from by Subcategory (Top 5) Non-upholstered, 2023
Retailer Usage by Demographic (Overall living room furniture, 2023
Retailer Usage by Demographic (Upholstery), 2023
Retailer Usage by Demographic (Non-upholstered), 2023
Drivers of Retailer Choice by Retailer, 2023
Retailer Improvement Opportunities by Retailer, 2023
List of Figures
Consumer Penetration, 2023
Consumer Penetration by Subcategory, 2023
Replacement Cycle (Upholstery), 2023
Replacement Cycle (Non-upholstered), 2023
Retailers Visited & Purchased from (Upholstery), 2023
Retailers Visited & Purchased from (Non-upholstered), 2023
Retailer Profile - IKEA, 2023
Retailer Profile - Amazon, 2023
Retailer Profile - Argos, 2023
Retailer Profile - DFS, 2022
Retailer Profile - Dunelm, 2023
Drivers of Retailer Choice, 2023
Retailer Improvement Opportunities, 2023
Shopper Research Process, 2023
Interaction with staff instore, 2023
Channel Usage when Researching (Upholstery), 2023
Channel Usage when Purchasing (Upholstery), 2023
Channel Usage when Researching (Non-upholstered), 2023
Channel Usage when Purchasing (Non-upholstered), 2023
Online Fulfilment Methods (Upholstery), 2023
Online Fulfilment Methods (Non-upholstered), 2023
Shopper Views on Online Shopping for Outdoor furniture, 2023
Satisfaction with Online Shopping for Outdoor furniture, 2023
Views Prior to Purchase, 2023
Factors of Importance, 2023
Opinions on living room furniture, 2023
Materials used for the upholstered furniture, 2023
Living room usage over the past month, 2023

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