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C-and-A, Germany (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Publisher GlobalData
Published May 27, 2022
Length 20 Pages
SKU # GBDT17379550

Description

C-and-A, Germany (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Summary

C&A’s wide product portfolio and wide reaching store network attracts German consumers across all demographics, with GlobalData’s Q 3 2021 Consumer Survey showing that its highest proportion of shoppers are in the Boomers generation group (35.1%).

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Scope
  • The accessibility of C&A’s stores and wide range of products appeals to a wide range of demographics
  • Improving C&A’s store network while boosting its online proposition is vital for future growth
  • Focusing on macro trends such as sustainability should help C&A recapture German market share
Reasons to Buy
  • Gain a comprehensive knowledge on C&A's business and develop a competitive advantage
  • Investigate current trends in the clothing and footwear market to identify the best opportunities to exploit
  • Analysis of key players in the clothing and footwear segment in Germany

Table of Contents

20 Pages
Executive Summary
C&A Retail Shopper Profile
German clothing & footwear shopper profile
Where German consumers purchase clothing & footwear
Retailers used for other categories
C&A Overview
Snapshot of proposition
Key performance metrics
Global sales split
Sales and Market Shares
Apparel market
C&A’s market share
Top 10 retailers’ market share
C&A’s share of shoppers
Top 10 retailers’ market positioning map
Contacts
How Do Licenses Work?
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