Failure Case Study: Tarte Cosmetics Face Tape Foundation
Failure Case Study: Tarte Cosmetics' Shape Tape Foundation is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the failure of Tarte Cosmetics' Shape Tape Foundation. It delivers the critical what?, why?, and so what? analysis to teach you crucial lessons that increase your chances of launching successful products, especially within an oversaturated marketplace.
This case study explores the journey of Tarte Cosmetics’ Face Tape Foundation across its launch, withdrawal, reformulation, and then relaunch. It most prominently addresses the crucial importance of inclusive thinking within the new product development process.
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