
Emart, South Korea (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning
Description
Emart, South Korea (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning
Summary
Profile of retailer’s shopper base, key performance indicators, sales and market shares
Male customers make up 50.3% of Emart shoppers.
Emart's core customers are Gen X and millennials, who prefer convenient shopping, comprising of 72.8% of its customer base.
Emart’s value-price positioning enables it to attract customers from all income groups.
Scope
Summary
Profile of retailer’s shopper base, key performance indicators, sales and market shares
Male customers make up 50.3% of Emart shoppers.
Emart's core customers are Gen X and millennials, who prefer convenient shopping, comprising of 72.8% of its customer base.
Emart’s value-price positioning enables it to attract customers from all income groups.
Scope
- The extensive reach of Emart stores across the country has contributed to shoppers’ preference for the retailer.
- Emart attracts consumers across all generations due to its wide range of vegetables, meat products, processed foods, and other daily necessities.
- Gain a comprehensive knowledge on Emart's business and develop a competitive advantage
- Investigate current trends in the food & grocery market to identify the best opportunities to exploit
- Analysis of key players in the food & grocery market segment in South Korea
Table of Contents
20 Pages
- Executive Summary
- Retailer’s Shopper profile
- Food & Grocery shopper profile
- Where South Korean consumers purchase food & grocery
- Retailers used for other categories
- Retailer overview
- Snapshot of proposition
- Key performance metrics
- Global sales split
- Sales and market shares
- Food & Grocery market
- Emart’s market share
- Top 10 retailers’ market share
- Emart’s share of shoppers
- Market positioning map
- Contacts
Pricing
Currency Rates
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