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Dunelm, United Kingdom (UK) (Home) Shoppers Profile, Market Share and Competitive Positioning

Publisher GlobalData
Published Feb 07, 2023
Length 20 Pages
SKU # GBDT17798604

Description

Dunelm, United Kingdom (UK) (Home) Shoppers Profile, Market Share and Competitive Positioning

Summary

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Dunelm’s UK home shoppers are predominantly female (58.9%), and it is especially popular among boomers, with 49.1% of its shoppers fitting this demographic. Dunelm has outperformed the home market in recent years, with its UK market share growing from 2.9% in 2016 to 3.5% in 2021, though this was a slight fall versus 2020 (3.7%) as it excelled during the COVID-19 lockdowns, aided by its well-established online presence. Dunelm’s performance has been aided by its close collaboration with suppliers that helped minimize disruption in its supply chain, enabling it to manage the mix of products across price brackets.

Scope
  • Dunelm’s easily accessible stores and selection of affordable offerings appeal to shoppers
  • Dunelm’s market share has consistently grown since 2016, except for a dip in 2021 as consumer behavior normalized
  • Dunelm's focus on sustainability and working with suppliers supported its growth in 2022
Reasons to Buy
  • Gain comprehensive knowledge on Dunelm's business and develop a competitive advantage
  • Investigate current trends in the UK Home market to identify the best opportunities to exploit
  • Analysis of key players in the Home market segment in UK

Table of Contents

20 Pages
Executive Summary
Retailer’s Shopper profile
Home shopper profile
Where UK consumers buy home products
Retailers used for other categories
Retailer overview
Snapshot of proposition
Sales and market shares
Home market
Retailer’s market share
Top 10 retailers’ market share
Retailers’ share of shoppers
Market positioning map
Contacts

Pricing

Currency Rates
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