Denmark Cards and Payments: Opportunities and Risks to 2028

Denmark Cards and Payments: Opportunities and Risks to 2028

Summary

GlobalData’s ‘Denmark Cards and Payments: Opportunities and Risks to 2028' report provides detailed analysis of market trends in the Denmark cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cards, credit transfers, cash, and direct debits during the review-period (2020-24e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2024e-28f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together GlobalData’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

GlobalData’s ‘Denmark Cards and Payments: Opportunities and Risks to 2028' report provides top-level market analysis, information and insights into the Danish cards and payments industry, including -

• Current and forecast values for each market in the Danish cards and payments industry, including debit, and credit cards.
• Detailed insights into payment instruments including cards, credit transfers, cash, and direct debits. It also, includes an overview of the country's key alternative payment instruments.
• Ecommerce market analysis.
• Analysis of various market drivers and regulations governing the Danish cards and payments industry.
• Detailed analysis of strategies adopted by banks and other institutions to market debit, and credit cards.
• Comprehensive analysis of consumer attitudes and buying preferences for cards.
• The competitive landscape of the Danish cards and payments industry.

Key Highlights

• Straksclearing is a real-time payment platform usable by both consumers and businesses to make interbank fund transfers and payments. Owned by Finans Danmark (the Danish Bankers Association) and operated by Nets, the system operates 24 hours a day, seven days a week, 365 days a year and enables users to make P2P, consumer-to-business, and business-to-business payments. In line with the country’s planned migration to pan-European payment system TARGET, instant payments will also be gradually migrated. From 2025, TIPS will settle instant payments in Danish krone, eventually replacing Straksclearing.
• The proliferation of digital-only banks has helped drive competition in the banking space, thus boosting debit card holding. Digital-only bank Lunar offers Light, Standard, Plus, and Unlimited accounts, all of which include a Visa debit card. To boost debit card usage, in June 2024, Lunar partnered with Scandinavian airline SAS to roll out a debit card that allows users to earn EuroBonus points on purchases made across supermarkets, restaurants, hotels, and travel providers. For every DKK100 ($14.51) spent using this card for such purchases, users earn eight EuroBonus points. New Lunar users receive 3,000 bonus points as a signup bonus, while the first 10,000 users received 6,000 points.
• The widespread adoption and acceptance of MobilePay is the key factor driving mobile payments growth. MobilePay has over 4.5 million users and around 200,000 partner merchants in Denmark. In October 2022, Norwegian mobile payment solution Vipps and MobilePay merged; the new entity collectively has 11.5 million users and over 400,000 partner merchants across the Nordic region. However, both solutions continue to operate under their respective brand names in Denmark and Norway. In June 2024, these solutions introduced cross-border payment functionality, enabling users in Denmark, Norway, and Finland to make fund transfer via Vipps and MobilePay.

Scope

• Card market size in terms of number of cards, value and volume of transactions in Denmark along with detailed card segmentation of debit, credit and charge cards available in the country.
• Market sizing and analysis of major payment instruments including cards, credit transfers, cash, and direct debits.
• Payment market trends and growth for both historical and forecast period
• Competitor analysis with detailed insights into leading card issuers and schemes.
• Comprehensive analysis of consumer attitudes and buying preferences for cards.
• A detailed snapshot of country's key alternative payment brands.

Reasons to Buy

• Make strategic business decisions, using top-level historic and forecast market data, related to the Denmark cards and payments industry and each market within it.
• Understand the key market trends and growth opportunities in the Denmark cards and payments industry.
• Assess the competitive dynamics in the Denmark cards and payments industry.
• Gain insights into marketing strategies used for various card types in Denmark.
• Gain insights into key regulations governing the Denmark cards and payments industry.

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