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Customer Loyalty in Retail and Apparel - Thematic Intelligence

Publisher GlobalData
Published Jan 12, 2024
Length 44 Pages
SKU # GBDT18514572

Description

Customer Loyalty in Retail and Apparel - Thematic Intelligence

Summary

Customers are the foundation of any successful business, and retailers are no exception. If individuals are devoted to a retailer or brand, they will spend money, talk positively about the business, and return to make more purchases in the future. This is the definition of customer loyalty, and the difference between the success or failure of a retailer. However, building customer loyalty in an era of fierce competition in the retail sector is challenging.

Key Highlights
  • Customer loyalty is a key determinant of whether a retailer succeeds or fails
  • The digital age presents challenges to retailers as it enables customers to more easily compare propositions and switch retailers
  • The retail and apparel sectors can gain significant marketing clout through the recommendations of a loyal customer base, particularly in the age of social media
Scope
  • GlobalData provides detailed insight into the theme of customer loyalty, specifically focusing on its impact on the Retail and Apparel sectors. The report provides an overview of customer loyalty and its components, the leading companies, and the timeline of developments in customer loyalty. The report also details the relevant trends across technology, marcoeconomic, regulatory, and retail trends.
Reasons to Buy
  • Themes are disruptive, so it's easy to be blindsided by industry outsiders who invade your sector. Understanding the themes ecosystem will get you ahead of the curve.
  • Understand the important themes in 2024 and beyond, allowing you to grasp a wider view of changes in consumer behaviour and how it will impact your markets.
  • Explore how emerging themes in retail are allowing industry leaders to evolve, so you can better position yourself for long-term success.
  • An easy-to-use framework for tracking themes across all companies in all sectors.
  • Companies who invest in the right themes become success stories; those who miss the big themes end up as failures.

Table of Contents

44 Pages
Executive Summary
Players
Thematic Briefing
Defining customer loyalty
Gamification rewards
Artificial intelligence (AI)
Trends
Technology trends
Macroeconomic trends
Regulatory trends
Retail trends
Industry Analysis
Apparel
Food and grocery
Electricals
Health and beauty
Home
Use cases
Marks & Spencer trialled Sparks Plus loyalty scheme
Stackline uses generative AI to automate the gathering and sharing of customer feedback
After an effective expansion test, Kroger enhanced its loyalty program, Boost
Nike and JD Sports introduce an integrated loyalty program
Timeline
Signals
Patent trends
Company filing trends
Hiring trends
Value Chain
Manufacturing and distribution
Supply chain
Sustainability and ethics
Distribution network
Retail
Loyalty programs
Product range
Customer experience
Customer relationship management
Returns and cancellations
Customer engagement
Data and personalization
Companies
Public companies
Private companies
Sector Scorecard
Retail sector scorecard
Who’s who
Thematic screen
Valuation screen
Risk screen
Glossary
Further Reading
GlobalData reports
Our Thematic Research Methodology
About GlobalData
Contact Us
List of Tables
Table 1: Technology trends
Table 2: Macroeconomic trends
Table 3 Regulatory trends:
Table 4: Retail trends
Table 5: Public companies
Table 6: Private companies
Table 7: Glossary
Table 8: GlobalData reports
List of Figures
Figure 1: Who are the leading players in the customer loyalty theme, and where do they sit in the value chain?
Figure 2: M&S Spark Plus
Figure 3: Kroger rolls out Boost after a successful pilot testing
Figure 4: JD Sports & Nike’s joint loyalty program
Figure 5: The customer loyalty story
Figure 6: Patent filings related to customer loyalty peaked in January 2021
Figure 7: The number of mentions of customer loyalty in filings peaked in 2021
Figure 8: Hiring activity related to customer loyalty gradually increased since the end of 2020
Figure 9: The customer loyalty value chain
Figure 10: The customer loyalty value chain - Manufacturing and distribution: leaders and challengers
Figure 11: The customer loyalty value chain - Retail: leaders and ch1allengers
Figure 12: The customer loyalty value chain - Customer relationship management: leaders and challengers
Figure 13: Who does what in the retail space?
Figure 14: Thematic screen
Figure 15: Valuation screen
Figure 16: Risk screen
Figure 17: Our five-step approach for generating a sector scorecard

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