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Cryptocurrencies in Consumer Goods -Thematic Intelligence

Publisher GlobalData
Published Sep 29, 2023
Length 108 Pages
SKU # GBDT18304345

Description

Cryptocurrencies in Consumer Goods -Thematic Intelligence


Summary

This report examines the growing impact of cryptocurrencies and crypto tokens on the consumer goods industry. It identifies the companies and industry segments that are leading adoption, and explores a range of use cases.

Cryptocurrencies benefit these consumer goods companies that want to diversify the payment options they offer. NFTs are also an increasingly important element of a consumer goods company's advertising strategy.

Scope
  • Crypto payment gateways and NFTs are the areas of the cryptocurrencies value chain that can add the most value to consumer goods companies.
  • The foodservice and luxury goods sectors lead crypto adoption because companies within these sectors often see a significant percentage of their total sales come via retail outlets that they directly operate, meaning these companies oversee a significant percentage of the payments for their goods and services.
Reasons to Buy
  • Understand which elements of cryptocurrencies are relevant to your business and which are not.
  • Identify the leading adopters of cryptocurrencies within the consumer goods sector.
  • Access case studies showcasing how cryptocurrencies can be used by consumer goods companies profitably.

Table of Contents

108 Pages
Executive Summary
Players
Technology Briefing
What is cryptocurrency?
What is blockchain?
The centralized versus decentralized world of cryptocurrencies
Types of cryptocurrencies
Tokenomics
Consumer Goods Challenges
The Impact of Cryptocurrencies on Consumer Goods
How cryptocurrencies help resolve the challenge of high inflation
How cryptocurrencies help resolve the challenge of ESG
How cryptocurrencies help resolve the challenge of digitalization
How cryptocurrencies help resolve the challenge of generational shifts
How cryptocurrencies help resolve the challenge of physical stores and products
Case Studies
BitPay, Gucci, and cryptocurrencies in consumer goods
Why are luxury brands adopting crypto payments?
Estee Lauder, NFTs, and the metaverse
Unilever released a limited-edition AXE deodorant purchasable only with dogecoin
Industry Analysis
Cryptocurrency market capitalization
Putting the cryptocurrency market capitalization in perspective
The number of cryptocurrencies
The cryptocurrency competitive landscape
The cryptocurrency market closely aligns with bitcoin
Alternative indicators of cryptocurrency adoption
Developer activity drives cryptocurrency innovation
The number of cryptocurrency users globally is increasing
Cryptocurrency adoption in developing countries
Cryptocurrency bankruptcies
Market size and growth forecasts
Timeline
Signals
M&A trends
Failed deals
M&A predictions
Venture financing trends
Alternative fundraising methods
Company filings trends
Hiring trends
Social media trends
Value Chain
Infrastructure layer
Semiconductors
Nodes
Data centers
Blockchain layer
Blockchain protocols
Middleware
Application layer
Decentralized applications
Cryptocurrencies
Payment tokens
Smart contract tokens
Stablecoins
Meme coins
Utility tokens
Governance tokens
Services layer
Cryptoasset management
Infrastructure as a service
Companies
Leading cryptocurrency adopters in consumer goods
Leading cryptocurrency tech vendors
Sector Scorecard
Payments sector scorecard
Who's who
Thematic screen
Valuation screen
Risk screen
Glossary
Further Reading
GlobalData reports
Our Thematic Research Methodology
About GlobalData
Contact Us
List of Tables
Table 1: Key challenges facing the consumer goods sector.
Table 2: Key M&A transactions associated with the cryptocurrency theme since January 2021
Table 3: Leading cryptocurrency adopters in consumer goods
Table 4: Leading cryptocurrency tech vendors
Table 5: Glossary
Table 6: GlobalData reports
List of Figures
Figure 1: Market Capitalization of all cryptocurrencies in circulation
Figure 2: Who are the leading players in the cryptocurrency theme, and where do they sit in the value chain?
Figure 3: Cryptocurrencies provide incentives for users and cut out intermediaries
Figure 4: The majority of cryptocurrencies use public permissionless blockchains
Figure 5: Tokenomics is an important concept to consider when investing in a cryptocurrency
Figure 6: More than 50% of consumers are extremely concerned about inflation
Figure 7: Regulatory issues, tech trends, and specific brands and products dominate keywords within crypto posts
Figure 8: In which areas of the cryptocurrency value chain should consumer goods companies invest?
Figure 9: Estee Lauder's 'Advanced Night Repair' inspired NFT wearables
Figure 10: The market value of all cryptocurrencies peaked in 2021, briefly surpassing the $3 trillion mark
Figure 11: The total market value of all cryptocurrencies is less than the market cap of Amazon
Figure 12: There are over 24,000 cryptocurrencies, yet the five largest account for 80% of market value
Figure 13: The list of the leading cryptocurrencies has changed considerably in the last five years
Figure 14: The cryptocurrency market tracks the price of bitcoin
Figure 15: The prices of the four largest cryptocurrencies typically move in unison
Figure 16: Bitcoin's dominance has remained relatively stable since mid-2021
Figure 17: Monthly active developers increase when prices increase but stay flat when prices fall
Figure 18: There are about 425 million crypto owners worldwide
Figure 19: Emerging markets, particularly in Asia, drive cryptocurrency adoption
Figure 20: Middle-income countries dominate global cryptocurrency adoption
Figure 21: The market crash and liquidity crisis have caused several companies to declare bankruptcy
Figure 22: GlobalData estimates that global cryptocurrency revenues will be worth $1.1 trillion by 2030
Figure 23: Global cryptocurrency revenue will reach $1.1 trillion by 2030, up from $33 billion in 2022
Figure 24: The evolution of cryptocurrencies can be divided into several distinct phases
Figure 25: The cryptocurrency story
Figure 26: The number of cryptocurrency-related M&A deals increased in 2022 despite the crash in prices
Figure 27: Centralized cryptocurrency exchanges lead the way in cryptocurrency-related M&A activity
Figure 28: Players from the US drive M&A activity
Figure 29: The crypto winter caused havoc for the M&A landscape
Figure 30: Market consolidation in the crypto space will intensify over the next few years
Figure 31: In 2022, crypto funding fell 31%, but deal volume increased by 36%
Figure 32: Mega-funding rounds are down in 2022 as investors become more cautious
Figure 33: Venture financing is driven by the US
Figure 34: Most of the volume is in early-stage deals, while most of the value is in later-stage deals
Figure 35: Cryptocurrency is attracting a lot of attention from major venture financing firms
Figure 36: A bull market, the metaverse, and NFT experimentation caused a growth surge from 2020 to 2022
Figure 37: Crypto-related hiring in the consumer goods sector grew by 3,200% in 2022
Figure 38: Luxury goods brands are among the companies with the biggest appetite for crypto talent
Figure 39: Social media commentary on crypto in consumer goods was at its most prolific (and negative) in 2022
Figure 40: There has been a lot to talk about in the crypto space over the past two years
Figure 41: The blockchain and cryptocurrency value chains overlap
Figure 42: The cryptocurrency value chain - Infrastructure layer
Figure 43: Bitcoin is only mined using ASIC chips
Figure 44: Infrastructure layer – semiconductors
Figure 45: A mining rig is needed to mine bitcoin
Figure 46: Infrastructure layer – nodes
Figure 47: Infrastructure layer – data centers
Figure 48: The cryptocurrency value chain - Blockchain layer
Figure 49: The cryptocurrency value chain - Application layer
Figure 50: A bitcoin halving is an important event as it reduces the number of new bitcoins being created
Figure 51: Historically a bitcoin halving event is followed by an increase in price
Figure 52: Application layer – cryptocurrencies - Payment tokens: market leaders and challengers
Figure 53: Smart contract tokens are crucial to creating dApps
Figure 54: Ethereum is the standout smart contract platform
Figure 55: Application layer – cryptocurrencies - Smart contract tokens: market leaders and challengers
Figure 56: Fiat-backed stablecoins are the most common type of stablecoins
Figure 57: Three stablecoins account for 92% of the stablecoin market
Figure 58: Centralized exchanges show a preference for certain stablecoins
Figure 59: Application layer – cryptocurrencies - Stablecoins: market leaders and challengers
Figure 60: Meme coins are made for fun
Figure 61: Application layer – cryptocurrencies - Meme coins: market leaders and challengers
Figure 62: Application layer – cryptocurrencies - Centralized exchange tokens: market leaders and challengers
Figure 63: The broad range of utility tokens reflects the extensive selection of dApps
Figure 64: Application layer – cryptocurrencies - Other utility tokens: market leaders and challengers
Figure 65: Application layer – cryptocurrencies - Governance tokens: market leaders and challengers
Figure 66: The cryptocurrency value chainm- Services layer
Figure 67: Most crypto trading occurs on centralized derivatives exchanges
Figure 68: There are numerous centralized crypto exchanges
Figure 69: Binance is the dominant spot and derivatives exchange
Figure 70: Services layer – Cryptoasset management - Centralized exchanges: market leaders and challengers
Figure 71: Services layer – Cryptoasset management - Centralized exchanges: market leaders and challengers
Figure 72: Fintech brokerages: market leaders and challengers
Figure 73: Wallets are essential for mainstream adoption
Figure 74: Services layer – Cryptoasset management - Cryptocurrency wallets: market leaders and challengers
Figure 75: There are 47 manufacturers and 535 operators of crypto ATMs
Figure 76: Services layer – Cryptoasset management - Cryptocurrency ATMs: market leaders and challengers
Figure 77: Institutional involvement in cryptocurrencies is increasing
Figure 78: Institutional digital asset service providers offer a wide range of services
Figure 79: Services layer – Cryptoasset management - Institutional digital asset services: market leaders and challengers
Figure 80: Services layer – Cryptoasset management - Cryptocurrency payment gateways: market leaders and challengers
Figure 81: Services layer – Cryptoasset management - Cryptocurrency exchange software: market leaders and challengers
Figure 82: Crypto data providers offer a wide range of services
Figure 83: Services layer – Cryptoasset management - Cryptocurrency data providers: market leaders and challengers
Figure 84: Services layer – Cryptoasset management - Cryptocurrency compliance: market leaders and challengers
Figure 85: CoinDesk and CoinTelegraph are the two most popular crypto news sites
Figure 86: Services layer – Cryptoasset management - Cryptocurrency news: market leaders and challengers
Figure 87: Services layer – Cryptoasset management - Ce8ntral bank digital currencies: market leaders and challengers
Figure 88: Five mining pools account for most blocks mined
Figure 89: Services layer – Infrastructure as a service - Mining as a service: market leaders and challengers
Figure 90: Services layer – Infrastructure as a service - Staking as a service: market leaders and challengers
Figure 91: The top 25 cryptocurrencies had a combined market value of $1,030 billion in May 2023
Figure 92: Who does what in the payments space?
Figure 93: Thematic screen
Figure 94: Valuation screen
Figure 95: Risk screen
Figure 96: Our five-step approach for generating a sector scorecard

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