Competitor Profile: Swish 2025

Competitor Profile: Swish 2025

Summary

Swish is a Swedish mobile payment solution launched in 2012. It is one of the leading P2P payment solutions in Europe, with 8.9 million users. Initially launched as a peer-to-peer (P2P) payment service, it was extended to allow merchants to accept payments for online and offline purchases. The solution enables users to make real-time P2P transfers from their smartphone using the recipient’s phone number or QR code. To transfer funds, both sender and recipient need to have a bank account with one of 13 participating banks; they also must have linked their phone number with their bank account. In addition, the solution allows consumer-to-business (C2B) transfers, enabling customers to transfer money to offline merchants using their unique Swish number. Users can also pay merchants by scanning QR codes available at partner merchant stores with the Swish app.

Swish allows online payments for purchases on webstores and merchant apps. Users select Swish as their payment method at checkout and enter their smartphone number. The payment details are then displayed on the customer’s Swish app and approved using Mobile BankID. In September 2021, Swish Payouts was introduced. This allows merchants to pay out funds to customers in real-time, including cashback, reimbursements, and prize money.

Swish is now focusing on improving its product offering for business customers. In March 2022, Swish launched the Swish business app, which allows merchants to accept payments, track payments, facilitate refunds, and assign shifts to staff. In October 2024, Swish rolled out recurring payments for subscriptions and donations, starting with Danske Bank and Klarna. In December 2024, Swish added tap-to-pay, enabling users to link cards to the Swish app for contactless payments.

The report provides information and insights into Swish including -

• Detailed insight into its business
• Comprehensive coverage of its products and services
• Comparative assessment with key alternative payment solutions
• Information on its revenue model and performance highlights
• The company's important events and milestones

• In December 2012, Sweden’s major banks Danske Bank, Handelsbanken, Länsförsäkringar, Nordea, SEB, and Swedbank och sparbankerna collaborated to launch the Swish app for P2P transfers.
• In January 2019, Online casino LeoVegas added Swish as a payment option for Swedish users.
• In September 2021, Swish launched Swish Payouts.
• In March 2022, Swish launched the Swish Business app, allowing businesses to accept QR code-based payments, make payouts to customers, and monitor transactions, among other services.
• In March 2024, Swish launched Swish self-scanning service for in-store purchases.
• in October 2024, Danske Bank and Klarna introduced recurring payments through Swish, allowing users to set up automatic transactions for regular payments.

• Learn about company's business proposition, and important achievements regarding product launches, partnerships, mergers, and acquisitions.
• Examine the company’s operational and financial performance and benchmark it against its competitors.
• Detailed insight into company's current products and services mix.

• Gain insights into Swish's business operations and key events.
• Gain insights into its product portfolio and revenue model.
• Assess the competitive dynamics in the alternative payments industry by comparing its performance against competitors.