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The Business of Major European Soccer Kit Supplier Markets 2025-26

Publisher GlobalData
Published Dec 09, 2025
Length 112 Pages
SKU # GBDT20939976

Description

The Business of Major European Soccer Kit Supplier Markets 2025-26

Summary

The Business of the Major European Soccer Kit Supplier Markets 2025-26 report is part of the GlobalData's 'Business of' series of sport competition profiles. The report takes a deep dive into the highest divisions of European soccer, highlighting ten domestic leagues. The report explores the kit supplier market at a domestic and continental level. In looking at the market across ten leagues, the report highlights key trends in the market and evidences the main brands involved.

The Premier League continues to generate the highest revenue from kit rights, at a league level. The influence of the 'big three' - adidas, Nike and PUMA is growing. The overall market in European soccer largely shows strong growth.

Key Highlights
  • Over of the market
  • League specific breakdown
  • Year-on-year analysis
  • Influence of the 'big three'
Scope
  • The main aims of this report is to highlight the commercial landscape across kit rights in European soccer. The report aims to break down one of the key main commercial revenue streams for competing teams in elite European competition. It also offers a comprehensive year-on-year analysis to highlight the trends since the 2020/21 season.
Reasons to Buy
  • Soccer in European is the biggest and most popular in global market for club activity. Its teams include many of the biggest around the world and include many of the biggest and most popular athletes. The report highlights the main brands involved and their strategic direction on the continent.

Table of Contents

112 Pages
1.Overview
2. League by league breakdown
3. Overall Market
4. Appendix
List of Tables
League Kit Supplier Revenue
Brand Spend per league
Year-on-year change
New deals in 2025-26
Partnership history and deal length
Six-season change
Influence of the 'big three'

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