Report cover image

Austria Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast to 2028

Publisher GlobalData
Published Apr 28, 2023
Length 122 Pages
SKU # GBDT17983344

Description

Austria Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast to 2028


Summary

“Austria Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast to 2028” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Austria market.

The number of live births in Austria decreased by 2.2% during 2016–22, reaching 0.1 million in 2022. The crude birth rate declined, whereas total fertility rates increased during 2016–22. The GDP of Austria grew by 4.6% in 2022 primarily owing to the successful COVID-19 vaccination campaigns, while consumer price inflation stood at 8.7%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 4% during 2016–22. In volume terms, sales increased in 2022, with the sector recording a CAGR of 1.6%. Baby milks remained by far the largest category in value terms with over 50% of the baby food sector, followed by baby wet meals & other. HiPP and Danone were the top two companies in 2022. HiPP retained the top spot in value during 2016–22 and remained the leader in wet meals & other and baby drinks categories. Drugstores & pharmacies remained the leading distribution channel, accounting for over 70% of overall value sales in 2022. The market for baby food in the country is expected to increase in value and volume terms during 2022–28, at a CAGR of 5.9% and 3.4%, respectively.

What else does this report offer?
  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.
Scope
  • Value sales of the baby milks category rose from EUR69.7 million ($77.2 million) in 2016 to EUR84.4 million ($88.9 million) in 2022, registering a CAGR of 3.2% over this period.
  • Volumes of baby cereals & dry meals fell slightly from 1.110 million kg in 2016 to 1.106 million kg in 2022, reflecting a negative CAGR of 0.1% during 2016–22.
  • Value sales of the baby wet meals & other category rose from EUR44.2 million ($48.9 million) in 2016 to EUR62.2 million ($65.5 million) in 2022, recording a CAGR of 5.9%.
  • During 2016–22, per capita consumption of baby drinks increased by 0.3%.
Reasons to Buy
  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.

Table of Contents

122 Pages
  • Executive Summary
    • Value and Volume Growth Analysis by Region
    • Growth Analysis of Austria Compared with Other Leading Countries in Western Europe
    • PCC and PCE of Austria Compared with Global and Western European Markets
    • Births – Live Birth Rates
    • Births – Birth Rates by Region
    • Sociodemographic Trends
    • WorkingWomen
    • WorkingWomen – Legislation
    • Breastfeeding Trends – Prevalence
    • Breastfeeding Trends – Duration
    • Breastfeeding Trends – Promotion
    • Regulations
    • Austria Baby Food Sector Snapshot
    • Market Size Analysis
    • Manufacturer Shares
    • Baby Milks
    • Baby Cereals & Dry Meals
    • Baby Cereals & Dry Meals: Manufacturers and Brands
    • Baby Wet Meals & Other
    • Baby Drinks
    • Baby Drinks: Manufacturers and Brands
    • Baby Finger Food
    • Imports
    • Exports
    • Channel Share Analysis
    • Baby Food Retailing
    • GDP Growth and Inflation
    • Future Trends
    • Definitions – Category
    • Definitions – Terminology
    • Baby Population: Austria's baby population stood at 255,400 in 2022
    • Sector Value: In 2022, value sales of baby food amounted to $175 million
    • Sector Value: In constant price terms, sales increased by 5.5% during 2016–22
    • Sector Volume: Baby food consumption amounted 15.61 million kg in 2022
    • Per Capita Expenditure: Spending per baby aged 0–36 months stood at $685.2 in 2022
    • Per Capita Expenditure: Over 2016–22, spending grew by 4.8% in constant price terms
    • Per Capita Consumption: Intake per baby aged 0–3 years stood at 61.1kg in 2022
    • Baby Milks: Growing-up milk was the largest segment in the category in 2022
    • Value Forecasts: The market's total value is expected to grow by 40.7% over 2022–28
    • Value Forecasts: Value sales are set to reach EUR199.6 million ($209.6 million) in 2028
    • Volume Forecasts: Baby food consumption is set to reach 19.09 million kg in 2028
    • Per Capita Forecasts: Expenditure is projected to stand at $963.8 per baby in 2028
    • Per Capita Forecasts: In constant terms, expenditure is set to reach EUR781.6 ($820.8) in 2028
    • Per Capita Forecasts: Intake per baby aged 0–3 years is forecast to total 74.8kg in 2028
    • Exchange Rates (LCU per $)
    • Store Checks: A total of 285 SKUs were recorded by GlobalData in 2022
  • Methodology

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us