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Australian Open, 2023 - Event Analysis

Publisher GlobalData
Published Feb 01, 2023
Length 26 Pages
SKU # GBDT17836560

Description

Australian Open, 2023 - Event Analysis

Summary

An analysis of the recent 2023 Australian Open, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing and

The Australian Open has a lucrative broadcast deal in place with the Australian broadcaster Nine Network, worth $46.04 million annually across five years.

On Nine Network, while a record total of 12.5 million people watched the 2023 Australian Open, the 2023 viewership in Australia is reported to have dropped by over 2.4 million. Across Europe, however Discovery Sports reported streaming audiences figures had grown by a third year-on-year. The average price of an annual sponsorship deal for the 2023 Australian Open was $3.1 million. The tournament has five deals in place that GlobalData estimates to be each worth over $7 million annually, with Kia, Emirates Airline, Luzhou Laojiao, Rolex and ANZ. The commonest length of deal that brands have agreed with the Australian Open is for one year. The most recent deal the 2023 Australian Open has agreed is with cider brand Somersby, a one-year deal worth $3 million. The total prize money figure for the tournament was increased by roughly $1 million compared to the 2022 edition. Both Novak Djokovic and Aryna Sabalenka each took home $2.05 million for their respective title victories.

Key Highlights

A detailed overview of the key facts and events which took place in Australia over the past month. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer and well as looking into the sponsorship portfolio's of the men's and women's single Australian Open champions.

Who Should buy?

Investors who are attempting to understand the current dynamics of the sponsorship landscape of the 2023 Australian Open and viewership industry professionals who want a detailed analysis on the popularity of the event.

Scope
  • This report provides an overview of the event including a sponsorship portfolio, broadcasters, attendance and ticketing. An analysis of the 2023 Australian Open sponsors is included and the estimated annual values are provided. Information regarding the events ticketing and attendance figures, a as well as the competitions prize-money is also included.
Reasons to Buy
  • For those wanting an in-depth analysis of how the 2023 Australian Open performed, in the sense of both business and popularity.

Table of Contents

26 Pages
1. Introduction
Executive Summary
Overview
2. Broadcasters
Australian Open 2023 Broadcast Breakdown in Australia
Australian Open 2023 Broadcasts Breakdown Across Europe
Australian Open 2023 Broadcasters Breakdown Across the Rest of the World
3. Sponsorship
Australian Open 2023 Sponsorship Portfolio
Australian Open 2023 Sponsorship Portfolio Breakdown
Australian Open 2023 Sponsorship Contract Lengths
4. Media Prize Money
Australian Open 2023 Prize Money Breakdown
5. Attendance & Ticketing
Australian Open 2023 Attendance Insight
Australian Open 2023 Ticketing Breakdown
6. Athlete Profiles
Australian Open 2023 Men’s Champion Player Profile - Novak Djokovic
Australian Open 2023 Women’s Champion Player Profile - Aryna Sabalenka
7. Appendix
References
8. Contact Us
About GlobalData
Contact Us - A global network of offices
List of Tables
Slide 9- The table shows the Australian Open 2023 Broadcasters Breakdown Across the Rest of the World.
Slide 12 - The table shows the Australian Open 2023 Sponsorship Portfolio Breakdown.
Slide 13 - The table shows the Australian Open 2023 Sponsorship Contract Lengths. Slide 17 - The table shows the Australian Open 2023 Attendance Insight.
Slide 18 - The table shows the Australian Open 2023 Ticketing Breakdown.

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