Report cover image

Augmented Reality (AR) in Retail and Apparel - Thematic Research

Publisher GlobalData
Published Mar 08, 2024
Length 60 Pages
SKU # GBDT18677995

Description

Augmented Reality (AR) in Retail and Apparel - Thematic Research


Summary

The AR market will be worth $100 billion by 2030
Augmented reality (AR) is a technology that allows the user to see the real world overlaid with digital data. Worth nearly $22 billion in 2022, the global AR market will reach $100 billion by 2030, growing at a CAGR of 21% over the eight years, according to GlobalData forecasts. Some retailers use AR to help them gain a competitive advantage, address evolving consumer preferences, and adapt to emerging trends.

Scope

This report is a thematic brief, which identifies those companies most likely to succeed in a world filled with disruptive threats. Inside, we predict how each theme will evolve and identify the leading and disrupting companies.
The report covers the augmented reality theme.

Reasons to Buy

GlobalData’s thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage.
Develop and design your corporate strategies through an in-house expert analysis of artificial intelligence by understanding the primary ways in which this theme is impacting the retail industry.
Stay up to date on the industry’s major players and where they sit in the value chain.
Identify emerging industry trends to gain a competitive advantage.

Table of Contents

60 Pages
Executive Summary
Players
Retail and Apparel Challenges
The Impact of AR on Retail and Apparel
How AR helps tackle the challenge of ESG
How AR helps tackle the challenge of shopper retention
Case Studies
Snap launches AR shopping tools to assist retailers
Banuba launches a virtual store platform for an enhanced shopping experience
Amazon introduces in-game shopping experiences through AR
Walmart improves furniture and home décor choices with AR app
Augmented Reality Timeline
Market Size and Growth Forecasts
AR software
AR hardware
Signals
M&A trends
Patent trends
Hiring trends
Augmented Reality Value Chain
Semiconductors
Central processing units
Graphics processing units
Vision processing units
Image processors
Communication chips
Micro-electromechanical systems (MEMS)
Memory chips
Components
Motion tracking
Batteries
Displays
Cameras and 3D lenses
Audio component
Machine vision
Devices
Smartphones
AR smart glasses
AR headsets
Platforms
Artificial intelligence
The impact of generative AI
Apps and content
Companies
Leading augmented reality adopters in retail and apparel
Leading augmented reality vendors
Specialist augmented reality vendors in retail and apparel
Sector Scorecard
Retail sector scorecard
Who’s who
Thematic screen
Valuation screen
Risk screen
Glossary
Further Reading
GlobalData reports
Our Thematic Research Methodology
About GlobalData
Contact Us
List of Tables
Table 1: Retail and Apparel Challenges
Table 2: M&A trends
Table 3: Leading augmented reality adopters in retail and apparel
Table 4: Leading augmented reality vendors
Table 5: Specialist augmented reality vendors in retail and apparel
Table 6: Glossary
Table 7: GlobalData reports
List of Figures
Figure 1: Key players in augmented reality
Figure 2: Businesses have positive sentiment towards AR, according to survey data
Figure 3: Thematic investment matrix
Figure 4: Consumers are positive about virtual try-on technology
Figure 5: AR tools for accurate fit and sizing recommendations
Figure 6: A virtual store for a flexible shopper experience
Figure 7: AR features for View in Your Space
Figure 8: The augmented reality story
Figure 9: AR will become a $100 billion market by 2030
Figure 10: Enterprise AR will continue to be more lucrative than the consumer market by 2030
Figure 11: AR software will dominate the market over the forecast period
Figure 12: The AR software market will generate $82 billion in revenue by 2030
Figure 13: The AR hardware market will be worth $18 billion by 2030
Figure 14: AR headsets will lead the AR hardware market
Figure 15: In 2022, AR-related patent activity in the retail sector peaked at 1,304 publications
Figure 16: AR-related hiring activity in retail increased in 2023 following a fall in Q2 and Q3 2022
Figure 17: The augmented reality value chain
Figure 18: AR value chain – Semiconductors
Figure 19: AR value chain – Components
Figure 20: AR value chain – Devices
Figure 21: AR value chain – Platforms
Figure 22: AR value chain – Platforms - AI
Figure 23: AR value chain – Apps and content
Figure 24: Who does what in the retail space?
Figure 25: Thematic screen
Figure 26: Valuation screen
Figure 27: Risk screen
Figure 28: Our five-step approach for generating a sector scorecard

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us