Report cover image

Augmented Reality (AR) in Packaging - Thematic Research

Publisher GlobalData
Published Apr 06, 2022
Length 54 Pages
SKU # GBDT17223066

Description

Augmented Reality (AR) in Packaging - Thematic Research

Summary

Augmented Reality in Packaging - Thematic Research explores what GlobalData's Augmented Reality theme means for players in the packaging industry.

Augmented reality (AR) is a technology that allows the user to see the real world overlaid with digital data. From aerospace to consumer goods, various industries use AR technology.

Scope
  • Packaging leaders Tetra Pak and Elopak have adopted AR in their packaging labels.
  • One of the most popular consumer applications of AR to date is Pokémon Go, a game that tech experts credit for catapulting AR into the mainstream.
  • Several packaging companies and retailers have adopted AR in packaging to raise awareness of environmental, social, and governance (ESG) issues by integrating QR codes into products’ outer packaging.
Reasons to Buy
  • Position yourself for success by understanding the ways in which AR can help to solve the major challenges for the packaging industry such as ESG, Covid-19, digitalization, quality control, and the rise of ecommerce
  • Identify the leading, and specialist vendors of AR technologies for the packaging industry. Discover what each vendor offers, and who some of their existing clients are.
  • Quickly identify attractive investment targets in the packaging industry by understanding which companies are most likely to be winners in the future based on our thematic scorecard.
  • Gain a competitive advantage in the packaging industry over your competitors by understanding the potential of AR technologies in the future.

Table of Contents

54 Pages
  • Executive Summary
    • Key players in the augmented reality value chain
    • Semiconductors
    • Components
    • Devices
    • Platforms
    • Apps and content
    • Packaging Challenges
    • Figure 9: Thematic impact assessment
    • How AR helps resolve the challenge of ESG
    • How AR helps resolve the challenge of digitalization
    • How AR helps resolve the challenge of the rise of ecommerce
    • How AR helps resolve the challenge of COVID-19
    • Blippar with Kellogg’s and 14 Hands
    • Living Wine Labels and 19 Crimes
    • Zappar’s Fanta Takeover and the Fanta mystery
    • Market size and growth forecasts
    • Mergers and acquisitions
    • Partnerships in packaging
    • Augmented reality timeline
    • Leading augmented reality adopters in packaging
    • Leading augmented reality vendors
    • Specialist augmented reality vendors in packaging
    • Packaging sector scorecard
    • Glossary
    • GlobalData reports
    • Figure 25: Our five-step approach for generating a sector scorecard
  • About GlobalData
  • Contact Us

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us