Report cover image

The Apparel Market in Italy to 2028

Publisher GlobalData
Published Dec 18, 2024
Length 45 Pages
SKU # GBDT19550364

Description

The Apparel Market in Italy to 2028

Summary

The Apparel Market in Italy to 2028 report offers comprehensive insight and analysis of the Italian apparel market, the major players, the key trends, and consumer attitudes.

Italy's apparel market grew by just 1.0%, reaching EUR 62.7 billion in 2023, primarily driven by higher prices, with volumes declining by 2.0%, as high inflation forced consumers to tighten their budgets, prioritizing essential goods over apparel. Despite consumers returning to instore shopping post-pandemic, online growth has still outperformed offline, driven by the extensive product range and diverse brand offerings. Adidas is forecast to achieve the largest share gain in 2024 of 0.3ppts, as demand for its Originals trainers has soared, at the expense of Nike who has lost 0.2ppts share due to a lag in innovation.

Key Highlights
  • Italy’s outlook to 2028 is more positive than the last five years but remains muted due to changing consumer habits.
  • Online penetration will continue rising but growth will slow as the channel becomes more established.
  • Adidas is forecast to have won the most share in Italy in 2024 as demand has soared for its Originals ranges at the expense of Nike.
Reasons to Buy
  • Understand where the demand lies within the Italian Apparel market across various price positionings, categories, and brands, to allow you to maximise customer acquisition.
  • Learn how continued inflationary challenges will impact the Italian apparel market, and which players are most at threat from changing consumer habits.
  • Identify the key approaches brands are taking to stand out in the Italian apparel market, and how you can adapt these to fit your own business.

Table of Contents

45 Pages
  • Executive Summary
    • Italy Apparel Market Drivers
    • Italy Apparel Market Inhibitors
  • Economic Background
    • Italy Apparel Market 2018, 2023 & 2028
    • Italy Apparel Market 2018-2028
    • Italy Apparel Market by Category, 2018, 2023 & 2028
    • Italy Clothing Market by Subcategory & Product Segment 2018-2028
    • Italy Footwear Market by Subcategory & Product Segment 2018-2028
    • Italy Accessories Market by Product Segment 2018-2028
    • Italy Apparel Market by Price Positioning, 2018, 2023 & 2028
    • Italy Sportswear Market 2018-2028
    • Italy Online Apparel Market 2018-2028
    • Italy Online vs Offline Channel Growth 2018-2028
    • Italy Apparel Market by Channel, 2023 & 2028
    • Style Preferences
    • Attitudes towards online shopping and social media
    • Purchase Frequencies
    • Purchase Drivers
    • Purchase Inspirations
    • Fashion Preferences & Attitudes
    • Sustainability & Ethical Concerns
    • Top 10 Italy Apparel Brands by Market Share 2022-2024
    • Top 10: Winners & Losers 2024 Outlook
    • Brands in Focus: Intimissimi
    • Brands in Focus: Benetton
    • Brands in Focus: Dolce & Gabbana
    • Methodology: Market Sizes
    • Methodology: Brands
    • Methodology: Channels & Price Positioning

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us