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Apparel Country Snapshot: Portugal

Publisher GlobalData
Published May 23, 2025
Length 23 Pages
SKU # GBDT20133196

Description

Apparel Country Snapshot: Portugal

Summary

This report offers an overview of the apparel market in Portugal, including macroeconomic analysis, market forecasts to 2029, consumer insights, market shares, and analysis on local brands.

In 2024, Portugal remained resilient despite the widespread economic downturn across Europe, with real GDP per capita rising 1.8%, supported by normalizing inflation, which declined to 2.4% from 4.3% the prior year.

Scope
  • Portugal’s economy will continue to expand out to 2029
  • The Portuguese online market will remain immature out to 2029
  • Portuguese consumers seeking out lower prices despite resilient economy
  • Zara advanced its lead in Portugal in 2024
Reasons to Buy
  • Gain an overview of the Portuguese apparel market sizes and growths to 2029
  • Explore new opportunities that will allow you to align your product offerings and strategies to meet demand in the Portuguese apparel market
  • Understand who the main competitors are in the Portuguese apparel market with market share figures

Table of Contents

23 Pages
Executive Summary
Country Overview
Apparel Market to 2029
Consumer Insights
Competitive Landscape
Methodology & Contacts
List of Figures
Real GDP per capita (EUR) and annual growth (%)
Population (millions) and annual growth (%)
Portugal Apparel Market Value, 2019-2029 (EUR bn) with Annual Growth (%)
Price Position Shares within the Portugal Apparel Market (%) 2019, 2024 & 2029
Portugal Online Apparel Market (EUR bn) 2019-2029 and Online Penetration (%)
Category Shares within the Portugal Apparel Market (%) 2019, 2024 & 2029
Portuguese consumers’ level of concern about the amount of disposable income they have available
How Portuguese consumers are coping with rising prices in general
How Portuguese consumers’ shopping habits changed for clothing & footwear purchases in the last three months
Percentage of Portuguese consumers that class the below features as essential when making general purchases
Top 10 Portugal Apparel Brands by Market Share (%) 2023 & 2024(f)

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