Apparel Country Snapshot: Portugal

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,500	23 Pages	GlobalData	May, 2025	GBDT20133196

Best Price Guarantee
Price	from $2,500
Length	23 Pages
Publisher	GlobalData
Published Date	May, 2025
SKU	GBDT20133196

Apparel Country Snapshot: Portugal

Summary

This report offers an overview of the apparel market in Portugal, including macroeconomic analysis, market forecasts to 2029, consumer insights, market shares, and analysis on local brands.

In 2024, Portugal remained resilient despite the widespread economic downturn across Europe, with real GDP per capita rising 1.8%, supported by normalizing inflation, which declined to 2.4% from 4.3% the prior year.

Scope

Portugal’s economy will continue to expand out to 2029
The Portuguese online market will remain immature out to 2029
Portuguese consumers seeking out lower prices despite resilient economy
Zara advanced its lead in Portugal in 2024

Reasons to Buy

Gain an overview of the Portuguese apparel market sizes and growths to 2029
Explore new opportunities that will allow you to align your product offerings and strategies to meet demand in the Portuguese apparel market
Understand who the main competitors are in the Portuguese apparel market with market share figures

Executive Summary; Country Overview; Apparel Market to 2029; Consumer Insights; Competitive Landscape; Methodology & Contacts
List of Figures: Real GDP per capita (EUR) and annual growth (%); Population (millions) and annual growth (%); Portugal Apparel Market Value, 2019-2029 (EUR bn) with Annual Growth (%); Price Position Shares within the Portugal Apparel Market (%) 2019, 2024 & 2029; Portugal Online Apparel Market (EUR bn) 2019-2029 and Online Penetration (%); Category Shares within the Portugal Apparel Market (%) 2019, 2024 & 2029; Portuguese consumers’ level of concern about the amount of disposable income they have available; How Portuguese consumers are coping with rising prices in general; How Portuguese consumers’ shopping habits changed for clothing & footwear purchases in the last three months; Percentage of Portuguese consumers that class the below features as essential when making general purchases; Top 10 Portugal Apparel Brands by Market Share (%) 2023 & 2024(f)