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Amazon, United States of America (USA) (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Publisher GlobalData
Published Jun 14, 2022
Length 20 Pages
SKU # GBDT17379548

Description

Amazon, United States of America (USA) (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Summary

Amazon’s vast product assortment, competitive price structure and range of fulfilment options have helped it become the largest online retailer in the US According to GlobalData’s Q 3 2021 Consumer Survey, the retailer’s shopper base is skewed towards shoppers aged between 25-54 who account for a 66.8% share.

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Scope
  • Amazon attracts a diverse range of customers due to its vast assortment of products and fulfilment options
  • The pandemic-induced shift to online boosted Amazon’s fortunes
  • The retailer should leverage its existing capabilities to boost its position in the apparel market through initiatives like Amazon Style
Reasons to Buy
  • Gain a comprehensive knowledge on Amazon's business and develop a competitive advantage
  • Investigate current trends in the clothing and footwear market to identify the best opportunities to exploit
  • Analysis of key players in the clothing and footwear segment in the US

Table of Contents

20 Pages
Executive Summary
Amazon Retail Shopper Profile
US clothing & footwear shopper profile
Where US consumers purchase clothing & footwear
Retailers used for other categories
Amazon Overview
Snapshot of proposition
Key performance metrics
Global sales split
Sales and Market Shares
Apparel market
Amazon’s market share
Top 10 retailers’ market share
Amazon’s share of shoppers
Top 10 retailers’ market positioning map
Contacts

Pricing

Currency Rates
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