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ASOS, United Kingdom (UK) (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Publisher GlobalData
Published May 18, 2022
Length 20 Pages
SKU # GBDT17379551

Description

ASOS, United Kingdom (UK) (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Summary

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Scope
  • ASOS’ convenience and product offer is particularly appealing to Millennial consumers in the UK
  • ASOS’ front-of-mind appeal and wide product range helped it capitalize on UK apparel spend shifting online
  • ASOS’ diverse range of own brands allows it to target a wide range of consumers
Reasons to Buy
  • Gain a comprehensive knowledge on ASOS's business and develop a competitive advantage
  • Investigate current trends in the clothing and footwear market to identify the best opportunities to exploit
  • Analysis of key players in the clothing and footwear segment in the UK

Table of Contents

20 Pages
Executive Summary
ASOS Retail Shopper Profile
UK clothing & footwear shopper profile
Where UK consumers purchase clothing & footwear products
Retailers used for other categories
ASOS Overview
Snapshot of proposition
Key performance metrics
Global sales split
Sales and Market Shares
Apparel market
ASOS' market share
Top 10 retailers’ market share
ASOS' share of shoppers
Top 10 retailers’ market positioning map
Contacts

Pricing

Currency Rates
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