Veterinary Supplements

Global Veterinary Supplements Market to Reach US$12.7 Billion by 2030

The global market for Veterinary Supplements estimated at US$9.2 Billion in the year 2024, is expected to reach US$12.7 Billion by 2030, growing at a CAGR of 5.5% over the analysis period 2024-2030. Antioxidant Supplements, one of the segments analyzed in the report, is expected to record a 4.3% CAGR and reach US$3.0 Billion by the end of the analysis period. Growth in the Vitamins Supplements segment is estimated at 6.4% CAGR over the analysis period.

The U.S. Market is Estimated at US$2.5 Billion While China is Forecast to Grow at 8.5% CAGR

The Veterinary Supplements market in the U.S. is estimated at US$2.5 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$2.5 Billion by the year 2030 trailing a CAGR of 8.5% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.8% and 5.4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.6% CAGR.

Global Veterinary Supplements Market – Key Trends & Drivers Summarized

Why Are Pet and Livestock Owners Turning to Nutritional Supplements for Animal Health?

The veterinary supplements market is experiencing a dramatic expansion as animal owners increasingly prioritize preventive health and holistic wellness for their pets and livestock. Veterinary supplements are non-prescription products formulated to support animal health by addressing nutritional deficiencies, improving immunity, and managing chronic conditions such as joint pain, digestive disorders, or anxiety. In companion animals, especially dogs and cats, owners are mirroring human wellness trends—seeking out supplements containing probiotics, omega fatty acids, glucosamine, CBD, and botanical extracts to enhance their pets’ quality of life. For livestock and equine sectors, supplements are used to improve productivity, fertility, weight gain, and stress resistance.

This rise in supplementation is driven in part by the growing pet humanization trend. Animals are increasingly treated as integral members of the family, and their health is given similar attention to that of human caregivers. Veterinary professionals are also playing a larger advisory role in recommending supplements as part of integrated treatment and preventive regimens. Concurrently, the availability of specialized formulations tailored to breed, size, species, and condition is making supplementation more precise and evidence-based. Whether it’s senior dogs needing joint care, show horses requiring coat enhancers, or poultry needing immune boosters, product segmentation is allowing animal caretakers to target specific health goals with greater confidence.

How Are Innovation and Ingredient Trends Shaping the Supplement Landscape?

Veterinary supplements are no longer generic vitamins and minerals; they are sophisticated formulations powered by scientific research and targeted bioactive compounds. Advances in nutraceutical science and veterinary pharmacology have led to the use of functional ingredients such as MSM, L-carnitine, curcumin, CoQ10, and colostrum, which offer condition-specific benefits. Moreover, the growing demand for clean-label and natural products is influencing formulation trends—driving the use of organic ingredients, grain-free bases, and sustainability-certified compounds. The rise of plant-based supplements is especially notable, aligning with ethical and allergen-sensitive preferences among pet owners.

Delivery formats have also evolved to improve palatability, absorption, and compliance. From chewables and flavored powders to gels, liquids, and soft chews, manufacturers are developing formats tailored to species-specific behaviors and preferences. Palatability enhancers, such as liver flavors or fish oil bases, are now standard, particularly in canine and feline segments. In livestock applications, boluses, slow-release implants, and water-soluble powders are preferred for scalability and ease of administration. Encapsulation technologies and nano-delivery systems are further enhancing the bioavailability of active ingredients—ensuring more predictable therapeutic outcomes.

Digitally enabled smart dosing tools and personalized supplement plans are on the horizon, especially in premium veterinary clinics and subscription-based pet wellness services. These tools integrate with wearable devices and health apps to track activity, diet, and symptoms, optimizing supplement timing and dosage. This confluence of innovation and customization is elevating veterinary supplements from passive health aids to active components in data-driven animal health management.

What Regional and Sectoral Trends Are Shaping the Veterinary Supplement Market?

The global uptake of veterinary supplements varies significantly by region and species, driven by cultural attitudes, regulatory maturity, and economic structures. North America remains the dominant market, fueled by high pet ownership rates, advanced veterinary infrastructure, and premium spending patterns among pet parents. Europe follows closely, with strong regulatory frameworks governing animal supplements and growing demand for herbal, organic, and EU-certified wellness products. Both regions are seeing a surge in supplement subscription models, with monthly delivery services catering to personalized pet health needs.

In Asia-Pacific, market growth is being propelled by urbanization, increased disposable income, and rising awareness of pet health. Countries like China, India, Japan, and South Korea are experiencing a notable shift toward high-end companion animal care, including daily supplements. The equine supplement segment is particularly strong in Australia and the Middle East due to the prominence of racing and show horses. Meanwhile, the livestock segment is dominant in South America and Africa, where supplements are used to improve yield, reproductive performance, and disease resistance, often in response to biosecurity pressures and market-driven productivity demands.

Veterinary supplement distribution channels are also diversifying. While traditional veterinary clinics remain a primary recommendation point, online pet pharmacies, e-commerce giants, and DTC (direct-to-consumer) brands are capturing a larger share of the market. Social media influencers and pet care blogs are significantly impacting buying behavior, especially in urban millennial demographics. Veterinary conferences, continuing education modules, and research publications are also increasing the trust and prescription frequency of supplements among clinicians. This dynamic ecosystem is positioning supplements as both a retail and clinical product category with significant cross-sector momentum.

What Factors Are Fueling the Growth of the Veterinary Supplements Market Worldwide?

The growth in the veterinary supplements market is driven by several compelling factors tied to lifestyle trends, species-specific healthcare demands, and product innovation. A primary driver is the ongoing humanization of pets, where caregivers increasingly seek natural, preventive solutions for maintaining long-term animal wellness. This behavior parallels human supplement usage, encouraging higher spending on non-pharmaceutical interventions. Likewise, the rise in chronic diseases and aging populations among companion animals is boosting demand for joint health, cognitive support, and immune-boosting formulations.

Technological advancements in ingredient delivery and product formulation are enhancing efficacy and compliance, expanding market appeal across species and demographics. The increasing presence of veterinarians in the supplement value chain—offering professional guidance and customized regimens—is boosting both trust and uptake, particularly for condition-specific formulations. In livestock and equine sectors, the shift away from antibiotic growth promoters and toward natural performance enhancers is accelerating supplement usage as producers seek safe, residue-free ways to enhance productivity.

Regulatory progress in countries across Europe, North America, and Asia is also facilitating market expansion by establishing clearer frameworks for supplement approval, labeling, and marketing. This legitimacy is encouraging greater investment by pharmaceutical companies, nutraceutical startups, and pet care conglomerates. Finally, the rise of online retail and DTC subscription models is democratizing access to specialized supplements, making them available even in underserved or rural regions. As these forces converge, veterinary supplements are set to become a core pillar of animal health and wellness strategies across both pet and production animal sectors.

SCOPE OF STUDY:

The report analyzes the Veterinary Supplements market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Supplement Type (Antioxidant Supplements, Vitamins Supplements, Proteins / Amino Acids Supplements, Enzymes Supplements, Probiotics Supplements, Other Supplements); Animal Type (Companion Animals Supplements, Livestock Supplements); Application (Joint Health Support Application, Calming / Stress / Anxiety Application, Digestive Health Application, Energy & Electrolytes Application, Immunity Support Application, Skin & Coat Health Application, Other Applications); Dosage Form (Pills & Tablets Dosage Form, Chewables Dosage Form, Powders Dosage Form, Other Dosage Forms); Distribution Channel (Veterinary Pharmacies Distribution Channel, Drug Stores Distribution Channel, Online Sales Distribution Channel, Other Distribution Channels)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 42 Featured) -

• Bimini Pet Health
• Ceva Santé Animale
• Compana Pet Brands
• Elanco Animal Health
• Growell India
• Manna Pro Products
• Merck Animal Health
• MWI Animal Health
• Nutramax Laboratories
• PetHonesty
• Phibro Animal Health Corporation
• Ruff Greens
• Sensa Core Medical Instrumentation Pvt. Ltd.
• The Honest Kitchen
• VetriScience Laboratories
• Veterinarian Recommended Solutions (VRS)
• Virbac
• W.F. Young, Inc.
• Wholistic Pet Organics
• Zoetis

AI INTEGRATIONS
We`re transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR
Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks. The Publisher uses digital controls protecting against copying and printing is restricted to one full copy to be used at the same location.

The latest version of Adobe Acrobat Reader is required to view the report. Upon ordering an electronic version, the Publisher will provide a link to download the purchased report.

Prior to fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher.