Sunless Tanners

Global Sunless Tanners Market to Reach US$2.4 Billion by 2030

The global market for Sunless Tanners estimated at US$1.7 Billion in the year 2024, is expected to reach US$2.4 Billion by 2030, growing at a CAGR of 5.4% over the analysis period 2024-2030. Lotions, one of the segments analyzed in the report, is expected to record a 5.1% CAGR and reach US$1.1 Billion by the end of the analysis period. Growth in the Gels segment is estimated at 6.4% CAGR over the analysis period.

The U.S. Market is Estimated at US$439.3 Million While China is Forecast to Grow at 7.8% CAGR

The Sunless Tanners market in the U.S. is estimated at US$439.3 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$130.5 Million by the year 2030 trailing a CAGR of 7.8% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 4.3% and 4.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 5.1% CAGR.

Global Sunless Tanners Market - Key Trends & Drivers Summarized

Sunless tanners, also known as self-tanners, are cosmetic products designed to provide a tanned appearance without the need for sun exposure. These products come in various forms such as lotions, sprays, gels, and mousses, catering to a wide range of preferences and skin types. The active ingredient in most sunless tanners is dihydroxyacetone (DHA), a color additive that reacts with the amino acids in the dead layer of the skin, resulting in a temporary browning effect. Sunless tanning products offer an alternative to UV tanning, which is associated with an increased risk of skin cancer and premature aging. Over the years, advancements in formulation technology have improved the ease of application, reducing the streaking and orange tint that plagued earlier products, thus enhancing user experience and satisfaction.

The sunless tanning industry has seen significant growth due to increasing awareness of the harmful effects of UV radiation from sunbathing and tanning beds. Consumers are more health-conscious and seek safer alternatives for achieving a tanned look. Additionally, the market has expanded due to the development of products with added benefits, such as moisturizers, anti-aging components, and SPF protection. This multi-functionality appeals to consumers looking for comprehensive skincare solutions. The popularity of social media and the influence of beauty influencers have also played a role in popularizing sunless tanners, as they frequently showcase their use and results, reaching a wide audience. Furthermore, the diverse range of shades available now caters to different skin tones, broadening the product`s appeal across various demographics.

The growth in the sunless tanners market is driven by several factors, including technological advancements in product formulations, increasing consumer demand for safe tanning alternatives, and changing beauty standards. Innovations such as quick-drying formulas, gradual tanners, and products that develop color over several hours have made sunless tanning more convenient and appealing. Additionally, there is a growing trend of consumers preferring natural and organic ingredients in their skincare products, leading to the development of sunless tanners that meet these criteria. The rise of e-commerce platforms has also facilitated easier access to a variety of sunless tanning products, allowing consumers to purchase them from the comfort of their homes. Lastly, the endorsement of sunless tanners by dermatologists and health professionals as a safer alternative to UV tanning has bolstered consumer confidence and adoption. These factors collectively contribute to the expanding market and its evolving landscape.

SCOPE OF STUDY:

The report analyzes the Sunless Tanners market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Type (Lotions, Gels, Other Types); Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online)

Geographic Regions/Countries:
World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia-Pacific; Australia; India; South Korea; Rest of Asia-Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UAE; Rest of Middle East; Africa.

Select Competitors (Total 68 Featured) -

• Johnson & Johnson Services, Inc.
• Beiersdorf AG
• Coty, Inc.
• Clinique Laboratories LLC
• Clarins Group
• Christian Dior SA
• Givaudan SA
• DECLEOR
• Edgewell Personal Care Company
• Dr. Dennis Gross Skincare LLC
• Groupe Clarins
• Bali Body Pty Ltd.
• Bayer Consumer Health
• Coola LLC
• Crown Laboratories, Inc.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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