Probiotics Dietary Supplements

Global Probiotics Dietary Supplements Market to Reach US$12.3 Billion by 2030

The global market for Probiotics Dietary Supplements estimated at US$8.8 Billion in the year 2024, is expected to reach US$12.3 Billion by 2030, growing at a CAGR of 5.8% over the analysis period 2024-2030. Capsules, one of the segments analyzed in the report, is expected to record a 5.6% CAGR and reach US$4.2 Billion by the end of the analysis period. Growth in the Chewables & Gummies segment is estimated at 6.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$2.3 Billion While China is Forecast to Grow at 8.8% CAGR

The Probiotics Dietary Supplements market in the U.S. is estimated at US$2.3 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$2.8 Billion by the year 2030 trailing a CAGR of 8.8% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.7% and 5.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.2% CAGR.

Global Probiotics Dietary Supplements Market – Key Trends & Drivers Summarized

How Are Changing Health Consciousness and Lifestyle Trends Impacting the Probiotics Dietary Supplements Market?

The probiotics dietary supplements market is experiencing significant growth due to an increasing global focus on health and wellness. With modern consumers becoming more health-conscious and proactive about their wellbeing, there is a rising awareness of the importance of gut health in overall wellness. Probiotics, known for their ability to support digestive health by maintaining a balance of good bacteria in the gut, have become a popular choice among health-conscious consumers. Beyond digestive benefits, scientific research has also shed light on probiotics’ potential to bolster the immune system, support mental health, and contribute to weight management, further broadening their appeal. As lifestyle diseases, stress, and unhealthy eating habits rise, consumers are turning to probiotics supplements as preventive health measures, spurring market growth.

Moreover, as interest in natural and organic products grows, probiotics, often derived from natural sources, are viewed as a more holistic alternative to synthetic supplements. This shift toward natural products is part of a broader consumer movement toward clean labels, where transparency in ingredient sourcing and production methods is paramount. In addition, the ongoing rise of plant-based and vegan lifestyles has led to the development of non-dairy and vegan-friendly probiotics, tapping into a growing segment of consumers who seek these alternatives. The increasing availability of non-dairy probiotics in formats such as capsules, powders, and gummies has further expanded the consumer base for probiotics dietary supplements.

How Are Technological Advancements Transforming the Probiotics Supplements Landscape?

Technological advancements are playing a crucial role in shaping the future of the probiotics dietary supplements market. Innovations in strain development have enabled manufacturers to create highly specialized probiotic strains tailored to specific health benefits, such as improving cognitive function, reducing stress, or enhancing immune response. The ability to target specific conditions or health needs has elevated the perception of probiotics from being just a digestive health aid to a comprehensive solution for overall wellbeing. Additionally, advancements in probiotic delivery systems, such as enteric coatings and microencapsulation, have significantly improved the stability and efficacy of probiotics. These technologies protect the probiotics from the harsh acidic environment of the stomach, ensuring that more of the live cultures reach the intestines where they are most effective.

Shelf-stable probiotics have also emerged as a major trend in the market, driven by technological innovations that allow probiotics to maintain their potency without refrigeration. This has expanded the accessibility of probiotics supplements, particularly in regions with limited cold storage infrastructure, and has also increased their appeal to consumers seeking convenient, on-the-go health solutions. Furthermore, the development of probiotics in novel formats such as gummies, sachets, and drinks has made supplementation easier and more appealing to a wider demographic, including children and seniors, who may have difficulties swallowing traditional capsules or tablets.

What Are the Consumer Trends and Regulatory Influences Shaping the Probiotics Supplements Market?

Consumer behavior is increasingly driving the demand for personalized nutrition, and this is particularly evident in the probiotics supplements market. Personalized health has become a dominant trend, with consumers seeking tailored solutions that cater to their unique health needs. Companies are responding by offering customized probiotics supplements based on individual gut microbiome testing or specific health conditions. This trend is gaining momentum with the rise of DNA testing kits and gut health assessments, enabling consumers to understand their microbiomes better and choose probiotics that align with their health goals.

On the regulatory front, government support for the use of probiotics in promoting public health has helped drive market adoption. However, as the probiotics market grows, regulatory scrutiny is also increasing, especially concerning health claims. Authorities like the FDA and EFSA are setting stringent guidelines for probiotics manufacturers to ensure that the health benefits claimed are scientifically backed and that products are safe and effective. This regulatory environment is encouraging companies to invest in more robust research and clinical trials, further validating the health claims associated with their products. The need for transparency and compliance is pushing manufacturers to adopt higher standards, which, in turn, enhances consumer trust in probiotics dietary supplements.

What Factors Are Driving the Growth in the Probiotics Dietary Supplements Market?

The growth in the probiotics dietary supplements market is driven by several factors, including advancements in probiotic strain development, the rise of personalized nutrition, and increasing consumer awareness about the link between gut health and overall wellness. Technological innovations, such as improved delivery systems and shelf-stable formulations, have propelled the adoption of probiotics by making them more accessible and effective. The rising trend of non-dairy and vegan probiotics is also expanding the market, particularly as plant-based lifestyles continue to gain popularity. The expansion of e-commerce platforms and digital health tools has made probiotics supplements more accessible to consumers worldwide, allowing for broader distribution and easier purchasing options. Moreover, as more research highlights the potential benefits of probiotics in areas such as mental health, immune support, and weight management, consumer interest is continuing to grow. Regulatory support and increasing investment in clinical trials are further strengthening the business case for probiotics, leading to sustained growth in the market.

SCOPE OF STUDY:

The report analyzes the Probiotics Dietary Supplements market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Form (Capsules, Chewables & Gummies, Powders, Tablets & Softgels, Other Forms); End-Use (Adults, Geriatric, Children, Infants)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 42 Featured) -

• Chr. Hansen Holding A/S
• Contract NUTRA
• Custom Probiotics, Inc.
• Mercola Probiotics
• Nebraska Cultures
• Nutraceutix
• NutraScience Labs
• ProbioFerm
• Probium LLC
• Protexin
• UAS Labs
• UP4 Probiotics
• Vitakem Nutraceuticals Inc.

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