Private Label Food and Beverages

Global Private Label Food and Beverages Market to Reach US$644.9 Billion by 2030

The global market for Private Label Food and Beverages estimated at US$493.3 Billion in the year 2024, is expected to reach US$644.9 Billion by 2030, growing at a CAGR of 4.6% over the analysis period 2024-2030. Private Label Food Products, one of the segments analyzed in the report, is expected to record a 5.0% CAGR and reach US$405.3 Billion by the end of the analysis period. Growth in the Private Label Beverages segment is estimated at 3.9% CAGR over the analysis period.

The U.S. Market is Estimated at US$133.3 Billion While China is Forecast to Grow at 7.6% CAGR

The Private Label Food and Beverages market in the U.S. is estimated at US$133.3 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$132.7 Billion by the year 2030 trailing a CAGR of 7.6% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.6% and 4.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.7% CAGR.

Private Label Food and Beverages- Key Trends and Drivers

Private label food and beverages are products manufactured by one company but sold under another company`s brand, typically a retailer or wholesaler. These products span a wide range of categories, including packaged foods, beverages, dairy products, snacks, and more. Retailers offer private label items as alternatives to national brands, often positioning them as more affordable or unique options. The private label market has evolved significantly over the years, moving from low-cost imitations to high-quality products that rival or even surpass national brands in terms of taste, quality, and packaging. This shift has been driven by changing consumer perceptions and increasing trust in private label offerings.

The private label food and beverage market has expanded rapidly due to several key trends. One major factor is the growing consumer preference for value and quality. As shoppers become more price-conscious yet unwilling to compromise on quality, private label products have emerged as attractive options. Retailers have responded by investing in product innovation and quality improvements, ensuring that their private label offerings meet or exceed consumer expectations. Additionally, the rise of health and wellness trends has led private label brands to develop products that cater to specific dietary needs and preferences, such as organic, gluten-free, and non-GMO options. This diversification has broadened the appeal of private label products, attracting a wider demographic of consumers.

The growth in the private label food and beverages market is driven by several factors. Advances in manufacturing technology have enabled retailers to produce high-quality private label products efficiently and at competitive prices. The increasing consumer demand for personalized and unique products has also spurred innovation within private label lines, leading to the introduction of specialty and niche items that differentiate retailers from competitors. Furthermore, the expansion of e-commerce and digital marketing has provided new avenues for private label brands to reach and engage with consumers. Retailers can now leverage data analytics to understand consumer preferences better and tailor their product offerings accordingly. The shift towards sustainable and ethical consumption has also played a role, with many private label brands focusing on sustainable sourcing and environmentally friendly packaging. These factors collectively drive the robust growth of the private label food and beverages market, reflecting a significant transformation in consumer shopping habits and the competitive landscape of the retail industry.

SCOPE OF STUDY:

The report analyzes the Private Label Food and Beverages market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Type (Private Label Food Products, Private Label Beverages); Distribution Channel (Supermarkets / Hypermarkets, Convenience Stores, Online Distribution Channel, Other Distribution Channels); End-Use (Foodservice & Hospitality End-Use, Retail Consumer End-Use)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 49 Featured) -

• AG FOODS Group a.s.
• Berner Food & Beverage LLC
• Culture Fresh Foods, Inc.
• Giovanni Food Company, Inc.
• Giraffe Foods Inc.
• Good Food Group A/S
• Ingredion
• Private Label Foods
• Ravensbergen Food B.V.
• Smile Natural Foods
• Subco Foods
• Sysco Corporation
• TreeHouse Foods, Inc.
• United Foods International (USA), Inc.
• Walkers Fresh Foods

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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