Poultry Meat

Global Poultry Meat Market to Reach US$428.4 Million by 2030

The global market for Poultry Meat estimated at US$406.3 Million in the year 2024, is expected to reach US$428.4 Million by 2030, growing at a CAGR of 0.9% over the analysis period 2024-2030. Chicken Meat, one of the segments analyzed in the report, is expected to record a 1.2% CAGR and reach US$180.8 Million by the end of the analysis period. Growth in the Turkey Meat segment is estimated at 0.5% CAGR over the analysis period.

The U.S. Market is Estimated at US$110.7 Million While China is Forecast to Grow at 1.9% CAGR

The Poultry Meat market in the U.S. is estimated at US$110.7 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$76.3 Million by the year 2030 trailing a CAGR of 1.9% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 0.3% and 0.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 0.4% CAGR.

Global Poultry Meat Market - Key Trends & Drivers Summarized

How Is Technology Transforming the Poultry Meat Supply Chain from Farm to Fork?
Modern poultry meat production is being revolutionized by advancements in genetics, precision farming, and processing automation. Hatchery and breeder management practices have incorporated genomic selection and embryo monitoring to produce broilers with faster growth rates, improved feed conversion ratios, and better immunity. Precision feeding systems using AI and machine learning are now common in large-scale poultry farms, ensuring nutrient delivery optimized by bird weight, age, and health status. These systems minimize waste, reduce mortality, and enhance sustainability by optimizing feed-to-meat ratios.

In processing plants, robotic evisceration and deboning lines are increasing throughput while maintaining hygiene standards. Technologies such as high-pressure processing (HPP), steam pasteurization, and surface irradiation are extending the shelf life of chilled and frozen poultry products without chemical preservatives. Blockchain and IoT solutions are being used to trace the poultry supply chain-from hatchery to supermarket shelf-providing transparency, biosecurity, and batch-level traceability. These technological interventions are addressing growing consumer concerns about animal welfare, antibiotic usage, and food safety, while enabling producers to maintain scale and compliance in increasingly regulated global markets.

Which Poultry Meat Formats and Applications Are Expanding Global Market Reach?
While raw whole and cut-up chicken parts remain staples in household kitchens, value-added and processed poultry products are growing rapidly in foodservice, retail, and institutional segments. Ready-to-cook formats such as marinated fillets, breaded nuggets, chicken wings, and kebabs cater to consumers seeking convenience and consistent taste. These products are commonly offered in chilled, frozen, or modified-atmosphere packaging (MAP) and are increasingly tailored to specific cuisines and regional spice profiles.

In the foodservice industry, poultry meat forms the protein base for a wide range of offerings, including burgers, wraps, stir-fries, and curries. Quick service restaurants (QSRs), in particular, rely heavily on boneless, standardized chicken cuts to streamline cooking and flavor consistency across multiple outlets. Furthermore, low-fat poultry parts such as breast meat are popular in health-oriented meal kits and gym-based dietary plans, while darker cuts are often used in high-protein pet food and animal nutrition products. The institutional catering sector-covering hospitals, schools, and armed forces-prefers long-shelf-life poultry products like retort-packed or canned chicken. These diverse applications are enabling poultry meat to maintain relevance across all age groups, geographies, and consumer needs.

How Are Health Trends and Cultural Preferences Driving Consumption Behavior?
Poultry meat enjoys widespread acceptance due to its low fat content, high protein density, and versatility across global cuisines. Increasing awareness of red meat-related health risks, including cardiovascular disease and certain cancers, is prompting a dietary shift toward lean proteins like chicken and turkey. In many Islamic and Hindu-majority countries, poultry also serves as a culturally appropriate meat source-boosting consumption across Middle East, North Africa, South Asia, and Southeast Asia. In regions like China, rising incomes and westernization of diets are contributing to the rising demand for chicken-based fast food and convenience meals.

The surge in fitness culture, especially among urban millennials and Gen Z consumers, is pushing demand for high-protein, low-calorie poultry snacks such as chicken jerky, sausages, and meat bars. Simultaneously, concerns about antibiotic residues and animal welfare have led to the growth of organic, free-range, and antibiotic-free chicken labels. These premium segments are rapidly expanding, especially in North America and Europe, where health-conscious and environmentally aware consumers are willing to pay a price premium. Additionally, the integration of poultry into vegetarian and flexitarian diets through analog products such as “plant-based chicken” underscores poultry’s role as a benchmark for taste and texture even within meat alternatives.

What Are the Key Drivers Powering Global Growth in the Poultry Meat Market?
The growth in the global poultry meat market is driven by several factors, including rising global protein consumption, urbanization, affordability, and shorter production cycles. Poultry meat offers a cost-effective protein option compared to red meat and seafood, making it accessible to a wide range of income groups across developing and developed economies. The ability to scale poultry farming quickly-due to shorter life cycles and feed efficiency-gives producers the flexibility to respond to demand surges or supply shocks.

Expanding cold chain infrastructure and retail modernization, particularly in Asia-Pacific, Latin America, and parts of Africa, are improving the availability of fresh and frozen poultry products across urban and peri-urban areas. Government food security programs, dietary diversification strategies, and poultry-centric rural entrepreneurship schemes are also playing a role in strengthening poultry’s footprint. Free trade agreements and regional economic blocs have further facilitated poultry exports, allowing surplus-producing nations to tap into deficit markets.

Rising consumer experimentation with global cuisines and convenience-driven cooking has propelled demand for portioned, seasoned, and ready-to-serve poultry formats. Additionally, the proliferation of international QSR chains and delivery platforms is reinforcing poultry as a staple in modern diets. As sustainability and food safety regulations evolve, the poultry industry is expected to benefit from its low-carbon profile and technological adaptability, cementing its growth across all major consumer and industrial food sectors.

SCOPE OF STUDY:

The report analyzes the Poultry Meat market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product (Chicken Meat, Turkey Meat, Duck Meat, Other Products); Distribution Channel (Offline Distribution Channel, Online Distribution Channel)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 32 Featured) -

• Aviagen Group
• Bachoco (Industrias Bachoco)
• BRF S.A.
• Cargill, Incorporated
• Charoen Pokphand Foods (CPF)
• CP Foods PCL (Charoen Pokphand Foods)
• Foster Farms
• Hormel Foods Corporation
• JBS S.A.
• Koch Foods LLC
• LDC Group (Lambert Dodard Chancereul)
• Maple Leaf Foods Inc.
• Marfrig Global Foods S.A.
• New Hope Liuhe Co., Ltd.
• OSI Group LLC
• Perdue Farms Inc.
• Pilgrim’s Pride Corporation
• Sanderson Farms Inc.
• Smithfield Foods Inc.
• Tyson Foods, Inc.
• Wayne Farms LLC

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