Oats

Global Oats Market to Reach US$9.5 Billion by 2030

The global market for Oats estimated at US$6.7 Billion in the year 2024, is expected to reach US$9.5 Billion by 2030, growing at a CAGR of 6.0% over the analysis period 2024-2030. Oat Groats, one of the segments analyzed in the report, is expected to record a 5.8% CAGR and reach US$7.0 Billion by the end of the analysis period. Growth in the Rolled Oats segment is estimated at 6.2% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.6 Billion While China is Forecast to Grow at 8.4% CAGR

The Oats market in the U.S. is estimated at US$1.6 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.3 Billion by the year 2030 trailing a CAGR of 8.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 4.4% and 5.4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.5% CAGR.

Global Oats Market - Key Trends & Drivers Summarized

Oats are a versatile and nutritious grain that has been a staple in human diets for centuries. Known for their high fiber content, particularly beta-glucan, oats are often celebrated for their heart health benefits and ability to lower cholesterol levels. They are consumed in various forms, including whole oats, rolled oats, oat flour, and oat bran, making them a popular ingredient in breakfast cereals, baked goods, and snack bars. Additionally, oats are a key ingredient in many gluten-free products, catering to those with gluten sensitivities or celiac disease. The rise in health consciousness and the increasing demand for functional foods have solidified oats` place in modern diets, particularly in the context of plant-based and whole-food eating trends.

Technological advancements and agricultural practices have significantly impacted oat production, improving yield, quality, and sustainability. Modern farming techniques, including precision agriculture and genetically optimized seed varieties, have enhanced the resilience of oat crops against diseases and adverse weather conditions. Processing technologies have also evolved, allowing for the production of various oat-based products that retain their nutritional value while offering convenience to consumers. Innovations in food processing, such as the development of instant oats and oat milk, have expanded the range of products available in the market, making oats more accessible and appealing to a broader audience. Furthermore, research into the health benefits of oats continues to support their reputation as a superfood, encouraging their inclusion in a variety of dietary regimens.

The growth in the oats market is driven by several factors, including the increasing awareness of health and wellness, the rising demand for plant-based foods, and the expanding applications of oats in various industries. As consumers become more health-conscious, they are seeking out foods that offer both nutritional benefits and functional properties, making oats a preferred choice. The plant-based food movement has also propelled the demand for oat-based products, such as oat milk, which serves as an alternative to dairy milk. Additionally, the food industry`s innovation in developing new oat-based products, from snacks to nutritional supplements, has broadened the market`s reach. The agricultural sector`s focus on sustainable and organic farming practices has further supported market growth, as environmentally conscious consumers gravitate towards sustainably sourced ingredients. As these trends continue to evolve, the oats market is poised for sustained growth, driven by technological advancements, consumer preferences, and the continuous exploration of oats` potential in various culinary and industrial applications.

SCOPE OF STUDY:

The report analyzes the Oats market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product Type (Oat Groats, Rolled Oats, Oats Flour); Distribution Channel (Hypermarket/Supermarket, Convenience Stores, Online Retail, Other Distribution Channels); End-Use (Breakfast Cereals, Bakery Products, Snacks & Savory, Other End-Uses)

Geographic Regions/Countries:
World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia-Pacific; Australia; India; South Korea; Rest of Asia-Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UAE; Rest of Middle East; Africa.

Select Competitors (Total 68 Featured) -

• B&G Foods, Inc.
• Abbott Nutrition
• Bob`s Red Mill Natural Foods
• Ceapro, Inc.
• Bagrrys India Ltd.
• E. Flahavan & Sons Ltd.
• Culture Fresh Foods
• DailyGo
• Australian Grain Export Pty Limited
• DS Invest GmbH & Company KG
• 4care Company Limited
• Cotrade Srl
• epruf s.a.
• Beetroot Inc.
• Codwell & Company Limited

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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