Motorsports

Global Motorsports Market to Reach US$10.2 Billion by 2030

The global market for Motorsports estimated at US$6.7 Billion in the year 2024, is expected to reach US$10.2 Billion by 2030, growing at a CAGR of 7.3% over the analysis period 2024-2030. Broadcasting Revenues, one of the segments analyzed in the report, is expected to record a 7.8% CAGR and reach US$4.2 Billion by the end of the analysis period. Growth in the Ticketing Revenues segment is estimated at 6.3% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.9 Billion While China is Forecast to Grow at 10.8% CAGR

The Motorsports market in the U.S. is estimated at US$1.9 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$648.7 Million by the year 2030 trailing a CAGR of 10.8% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 5.8% and 6.6% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 6.6% CAGR.

Global Motorsports Market – Key Trends & Drivers Summarized

Why Is Motorsports Evolving into a Strategic Platform for Technology, Brand Engagement, and Global Entertainment?

Motorsports has matured from a niche sport into a high-value strategic arena that intersects automotive innovation, brand building, and global entertainment. Manufacturers use racing platforms to validate cutting-edge advancements in propulsion systems, aerodynamics, battery integration, and lightweight materials under extreme performance conditions. These innovations frequently transfer into commercial vehicles, reinforcing product development pipelines and technological credibility. Simultaneously, the motorsport ecosystem offers a dynamic stage for brand engagement. High-profile racing series deliver global reach, live broadcast visibility, and premium hospitality opportunities, enabling sponsors to craft immersive experiences for consumers and stakeholders. As audience consumption migrates toward digital platforms, motorsport has expanded its footprint through virtual events, esports extensions, and streaming content, transforming into a diversified entertainment vertical that connects with fans across geographies and generations.

How Are Digitalisation, Sustainability Imperatives and Geographic Diversification Reshaping the Motorsport Ecosystem?

The motorsports value chain is being reshaped by three dominant macrotrends: digital transformation, environmental sustainability, and global market expansion. Digitally, motorsport content is increasingly consumed via mobile platforms, live streams, and immersive experiences that leverage real-time data, augmented reality, and gamified fan interactions. These tools broaden access, especially among younger audiences. Simultaneously, the shift toward sustainability has catalyzed the integration of electric and hybrid propulsion formats, advanced fuels, and carbon-neutral operations across multiple racing series. This pivot mirrors the environmental commitments of global automakers and aligns motorsport with long-term regulatory and consumer expectations. Geographically, growth is no longer confined to traditional hubs in Europe and North America. Track development, government sponsorship, and private investment in Asia-Pacific, Latin America, and the Middle East are generating new regional circuits, strengthening local fan bases, and diversifying revenue streams.

Which Sub-Segments, Revenue Streams and Regional Markets Are Leading Growth in the Motorsports Market?

Motorsports revenue is driven by a complex interplay of commercial pillars including sponsorship, broadcasting rights, ticket sales, team merchandising, and ancillary services such as hospitality and licensing. High-value formats like Formula One, endurance championships, and premier motorcycle series dominate in terms of global brand partnerships and media valuation. However, other categories—stock car racing, touring car series, and regional single-seater formats—contribute significantly to market depth and year-round event frequency. While Europe retains a leading role in terms of infrastructure and heritage, North America’s commercial innovation and Asia-Pacific’s rapid race calendar expansion mark them as key regional growth zones. Revenue models are also evolving, with growing emphasis on digital monetization, fan tokenization, and interactive platforms offering predictive gaming and second-screen engagement.

What Strategic Role Will Motorsports Play in the Future of Automotive Innovation, Fan Experience and Global Brand Ecosystems?

Motorsports will increasingly serve as a convergence point between technological experimentation, brand ecosystems, and entertainment infrastructure. As the global automotive industry accelerates transitions toward electrification, autonomy, and software-defined vehicles, motorsport platforms will continue to provide a unique high-performance lab for testing next-generation capabilities in real-time conditions. Fan experiences are set to become more immersive, personalized, and data-driven, with content extending well beyond the track into interactive platforms, NFTs, augmented live broadcasts, and integrated ecommerce. For global brands, motorsport will remain a highly differentiated channel for lifestyle storytelling and aspirational marketing, tightly linked with mobility, performance, and prestige. This positioning will ensure that motorsport continues to influence how companies engage with culture, technology, and customer identity.

What Are the Factors Driving Growth in the Global Market?

Several factors are accelerating global motorsports market growth. First, the alignment with automotive industry transformation—particularly in electrification, hybridization, and sustainable fuels—has renewed the relevance of racing as a strategic technology showcase. Second, the growing interest from younger, digitally native audiences is catalyzing investment in esports racing, streaming platforms, and real-time analytics-based engagement tools. Third, the commercial ecosystem has expanded through cross-sector partnerships with apparel, media, hospitality, and tech companies, creating multi-revenue synergies. Finally, governments and private investors in emerging markets are recognizing motorsport’s potential as an economic catalyst, investing in circuit infrastructure, regional race hosting, and local talent development. Together, these dynamics are driving consistent capital inflows, audience expansion, and strategic alignment between the motorsport sector and broader innovation, media, and mobility agendas.

SCOPE OF STUDY:

The report analyzes the Motorsports market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Revenue Channel (Broadcasting Revenues, Sponsorship Revenues, Ticketing Revenues, Merchandising Revenues, Other Revenue Channels)

Geographic Regions/Countries:
World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia-Pacific; Australia; India; South Korea; Rest of Asia-Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UAE; Rest of Middle East; Africa.

Select Competitors (Total 116 Featured) -

• ABT Sportsline GmbH
• AF Corse Srl
• Andretti Autosport Holding Company, LLC
• BMW M GmbH
• Hendrick Motorsports LLC
• Liberty Media Corp.
• Mercedes-AMG GmbH
• Red Bull GmbH
• Speedway Motorsports LLC
• Toyota Motor Corp.

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