Hair Growth Supplements

Global Hair Growth Supplements Market to Reach US$3.8 Billion by 2030

The global market for Hair Growth Supplements estimated at US$1.6 Billion in the year 2024, is expected to reach US$3.8 Billion by 2030, growing at a CAGR of 15.2% over the analysis period 2024-2030. Single Ingredient, one of the segments analyzed in the report, is expected to record a 16.5% CAGR and reach US$2.7 Billion by the end of the analysis period. Growth in the Multi-ingredient segment is estimated at 12.3% CAGR over the analysis period.

The U.S. Market is Estimated at US$439.1 Million While China is Forecast to Grow at 20.4% CAGR

The Hair Growth Supplements market in the U.S. is estimated at US$439.1 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$826.1 Million by the year 2030 trailing a CAGR of 20.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 11.1% and 13.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 12.1% CAGR.

Global Hair Growth Supplements Market – Key Trends & Drivers Summarized

Is the Growing Concern Over Hair Loss Boosting Demand for Hair Growth Supplements?

The increasing prevalence of hair thinning and hair loss due to stress, poor nutrition, hormonal imbalances, and environmental factors is significantly driving the demand for hair growth supplements. Consumers are seeking solutions beyond topical treatments, turning to ingestible vitamins and nutraceuticals to promote stronger, healthier hair from within. The rising awareness of holistic hair care and the connection between diet and hair health is further fueling interest in supplements containing biotin, collagen, keratin, and adaptogens. However, skepticism regarding product efficacy and concerns over potential side effects pose challenges for manufacturers. Despite these concerns, the market for hair growth supplements continues to grow as consumers increasingly prioritize hair wellness.

How Are Innovations in Nutritional Science Improving Hair Supplement Efficacy?

Advancements in nutritional science are enhancing the effectiveness of hair growth supplements by improving ingredient bioavailability and absorption. Brands are incorporating clinically tested formulas with DHT blockers, amino acids, and essential vitamins that target multiple causes of hair loss. Additionally, plant-based and vegan-friendly formulations are gaining popularity, catering to consumers with dietary restrictions. While scientific validation remains crucial for consumer trust, ongoing research and clinical trials are helping establish credibility in the efficacy of hair growth supplements.

Can Personalized and Subscription-Based Hair Supplements Revolutionize the Market?

The shift toward personalized wellness is influencing the hair supplement industry, with brands offering customized formulas based on individual hair concerns and lifestyle factors. Subscription-based models are also growing, providing convenience and long-term commitment to hair care routines. These services use AI-driven assessments, hair strand analysis, and dietary evaluations to recommend tailored supplement regimens. However, the cost of personalized supplements and consumer trust in AI-based recommendations remain challenges. Despite this, the demand for customized solutions is expected to reshape the hair growth supplement market.

What Is Driving the Growth of the Hair Growth Supplements Market?

The growth in the hair growth supplements market is driven by rising concerns over hair thinning, advancements in nutritional formulations, and the increasing demand for personalized wellness solutions. The expansion of clean-label, plant-based, and scientifically backed supplements is further boosting consumer confidence. Additionally, the influence of digital marketing, celebrity endorsements, and social media-driven testimonials is accelerating market adoption. While regulatory challenges and skepticism about effectiveness persist, the growing focus on holistic hair health is expected to drive sustained demand for hair growth supplements in the coming years.

SCOPE OF STUDY:

The report analyzes the Hair Growth Supplements market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Type Scope (Single Ingredient, Multi-ingredient); Form Scope (Powder, Gummies & Soft Gels, Tablets, Capsules, Liquid); Distribution Channel (Supermarkets / Hypermarkets, Specialty Stores, Online Pharmacies, Drug & Pharma Stores)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 42 Featured) -

• Amway Corporation
• Codeage LLC
• Country Life
• GNC Holdings, Inc. (Harbin Pharmaceutical Group)
• Hair La Vie
• Hairfinity (Brock Beauty Inc.)
• Herbalife Nutrition Ltd.
• HUM Nutrition
• InVite Health
• Klaire Labs
• L`Oréal S.A.
• Nature`s Bounty
• New Chapter, Inc.
• Nutraceutical Wellness Inc. (Unilever)
• Nutrafol
• OUAI Haircare (Procter & Gamble)
• Philip Kingsley Products Ltd.
• Swisse Wellness Pty Ltd
• Viva Naturals
• Viviscal Limited (Church & Dwight Co., Inc.)

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