Fresh Fish

Global Fresh Fish Market to Reach US$275.6 Billion by 2030

The global market for Fresh Fish estimated at US$238.0 Billion in the year 2024, is expected to reach US$275.6 Billion by 2030, growing at a CAGR of 2.5% over the analysis period 2024-2030. Pelagic Fish, one of the segments analyzed in the report, is expected to record a 2.9% CAGR and reach US$193.0 Billion by the end of the analysis period. Growth in the Demersal Fish segment is estimated at 1.5% CAGR over the analysis period.

The U.S. Market is Estimated at US$64.8 Billion While China is Forecast to Grow at 4.7% CAGR

The Fresh Fish market in the U.S. is estimated at US$64.8 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$52.7 Billion by the year 2030 trailing a CAGR of 4.7% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.0% and 2.2% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 1.5% CAGR.

Global Fresh Fish Market – Key Trends & Drivers Summarized

Why Is the Demand for Fresh Fish Increasing Across the Globe?

The demand for fresh fish has been steadily rising due to growing consumer awareness of seafood’s health benefits, expanding global aquaculture production, and increasing dietary shifts toward protein-rich and sustainable food sources. Fish is widely recognized as a lean protein source, rich in omega-3 fatty acids, essential vitamins, and minerals, making it a preferred dietary choice for heart health, brain function, and overall wellness. Additionally, the popularity of Mediterranean, Asian, and Nordic diets, which emphasize seafood consumption, has further boosted the demand for high-quality fresh fish products.

The expansion of sustainable fishing practices and aquaculture farming has played a key role in meeting the increasing demand for fresh fish while addressing concerns about overfishing and marine biodiversity conservation. Governments and regulatory bodies are implementing sustainability certifications, traceability standards, and responsible fishing guidelines to ensure the ethical sourcing of fresh fish. Meanwhile, advancements in cold chain logistics and modern seafood processing techniques are improving fish quality, minimizing waste, and ensuring that consumers receive fresh, nutrient-rich seafood regardless of location.

How Is Technology Enhancing Fresh Fish Production and Distribution?

Technological advancements in aquaculture, fisheries management, and seafood preservation are revolutionizing the fresh fish industry. AI-driven water quality monitoring systems, automated fish feeding solutions, and precision aquaculture techniques are improving fish farming efficiency while minimizing environmental impact. Recirculating aquaculture systems (RAS) are being increasingly adopted to enable land-based fish farming, reducing reliance on wild-caught fish and preventing marine ecosystem disruption.

On the distribution side, cold chain logistics, vacuum-sealed packaging, and flash-freezing technology are enhancing the shelf life and safety of fresh fish. Blockchain-based seafood traceability solutions ensure that consumers and retailers can verify the origin, sustainability certifications, and ethical sourcing of fresh fish products. Additionally, IoT-enabled temperature sensors embedded in fish shipments help monitor real-time storage conditions, preventing spoilage and ensuring compliance with international food safety standards.

What Are the Challenges and Opportunities in the Fresh Fish Industry?

The fresh fish industry faces several challenges, including climate change, water pollution, overfishing, and supply chain inefficiencies. The impact of rising ocean temperatures and habitat destruction has led to fluctuations in fish populations, making certain species more vulnerable to depletion. Additionally, illegal, unreported, and unregulated (IUU) fishing remains a major issue, posing risks to marine biodiversity, food safety, and fair-trade seafood practices. Supply chain inefficiencies, particularly in developing regions, also contribute to high post-harvest losses and limited market access for small-scale fish producers.

Despite these challenges, several growth opportunities exist within the fresh fish industry. The increasing demand for sustainably sourced and responsibly farmed seafood is driving innovation in eco-friendly aquaculture techniques, alternative fish feeds, and ocean-friendly certification programs. The rise of direct-to-consumer seafood delivery services, premium seafood restaurants, and farm-to-table seafood initiatives is making fresh fish more accessible and appealing to a diverse consumer base. Additionally, advancements in genetic selection and hybrid fish breeding are improving the yield and quality of farmed fish, helping meet rising global demand.

What Is Driving Growth in the Fresh Fish Market?

The growth in the fresh fish market is driven by several factors, including the expansion of sustainable aquaculture, advancements in seafood traceability, and increasing consumer preference for protein-rich diets. The integration of IoT-enabled cold storage solutions, AI-driven fish farming, and blockchain-based seafood authentication is enhancing supply chain efficiency, reducing food waste, and ensuring food safety compliance. Additionally, the rise of alternative seafood proteins, including plant-based and cell-cultured fish, is expanding market opportunities while addressing sustainability concerns.

With e-commerce seafood sales, premium seafood offerings, and demand for ethically sourced fish continuing to grow, the fresh fish market is poised for further expansion, driven by technological innovations, sustainability initiatives, and evolving consumer preferences for high-quality seafood products.

SCOPE OF STUDY:

The report analyzes the Fresh Fish market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product (Pelagic Fish, Demersal Fish); Form (Fresh Form, Frozen Form);Distribution Channel (Offline Distribution Channel, Online Distribution Channel)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 44 Featured) -

• Austral Fisheries
• Camanchaca
• Cermaq Group AS
• Clearwater Seafoods
• Cooke Aquaculture
• Dongwon Industries
• Foyle Food Group
• Grieg Seafood ASA
• High Liner Foods
• Lerøy Seafood Group
• Maruha Nichiro Corporation
• Mowi ASA
• Nippon Suisan Kaisha (Nissui)
• Norway Royal Salmon ASA
• Pacific Seafood Group
• SalMar ASA
• Sanford Limited
• Thai Union Group
• Trident Seafoods
• Young`s Seafood

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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