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In-vehicle Payments for the Passenger Vehicles Market, North America and Europe, 2024–2031

Publisher Frost & Sullivan
Published Jul 29, 2025
SKU # MC20270208

Description

In-vehicle payments (IVPs) for passenger vehicles are shifting into a new era, transforming the driving experience by enabling financial transactions from the driver’s seat. This Frost & Sullivan report examines how automakers, platform providers, and payment service enablers are reshaping the driving experience, offering seamless, secure, and personalized payment journeys for vehicle occupants. With a growing emphasis on monetizing vehicle data, IVP solutions are expanding beyond traditional use cases, like refueling, electric vehicle charging, and parking, to include toll payments, in-car subscriptions, eCommerce purchases, vehicle maintenance, insurance, food orders, and other vehicle-to-everything (V2X) payments. With vehicle components becoming increasingly digitized, this report explores key industry trends, the rise of super apps, advancements in secure payments, in-car entertainment innovations, and the application of AI-driven services for enhanced customer engagement. Drawing on conversations with leading original equipment manufacturers (OEMs), Tier I suppliers, fintech innovators, technology providers, and regulators, the study offers a comprehensive analysis of market dynamics and growth opportunities. It delivers detailed forecasts on revenue potential, technology adoption, and regional trends, with a sharp focus on North America and Europe. Frost & Sullivan also maps out the key opportunities ahead, providing actionable insights for market players and stakeholders looking to navigate this rapidly evolving landscape. The base year for this report is 2024, and the forecast period is from 2025 to 2031.

Table of Contents

    • Scope of Analysis
    • Market Definition
    • Regional Segmentation
    • Key Addressable Areas
    • Key Findings
    • IVP VIO Penetration
    • Regional Market Snapshot: North America
    • Regional Market Snapshot: Europe
    • Key Strategic Partnerships
    • OEM Strategies Snapshot
    • Technology/Service Provider Snapshot
    • Why Is It Increasingly Difficult to Grow?
    • The Strategic Imperative 8TM
    • The Impact of the Top 3 Strategic Imperatives on the IVP Industry
    • Value Chain
    • Competitive Environment
    • Key Competitors
    • Growth Metrics
    • Growth Drivers
    • Growth Restraints
    • Forecast Considerations
    • TAM: Revenue and IVP-enabled VIO Forecast
    • TAM: Revenue Forecast by Region
    • TAM: Revenue Forecast by Key Applications
    • Revenue Forecast Analysis
    • IVP-VIO Forecast by Region
    • Average Commissions Per Vehicle: Key Applications
    • Pricing Trends and Forecast Analysis
    • Key Trends
    • IVP Use Cases
    • Key IVP Business Models
    • IVP Business Model Analysis: Third-party-based Business Model
    • IVP Workflow for Third-party-based Payment Platform
    • IVP Business Model Analysis: OEM Payment Platform
    • IVP Workflow for OEM eWallet-based Payment Platform
    • IVP Business Model Analysis: OEM-acquired Payment Platform
    • Blockchain in IVP
    • Biometrics in IVP (Mercedes pay+ Case Study)
    • Various Operating Systems (OS) and their Impact on IVPs
    • IVP Roadmap
    • Growth Metrics
    • TAM: Revenue and IVP VIO Forecast
    • TAM: Revenue Forecast by Key Applications
    • TAM vs SAM for EV Charging in IVP
    • Average Commissions Per Vehicle: Key Applications
    • Forecast Analysis
    • Growth Metrics
    • TAM: Revenue and IVP VIO Forecast
    • TAM: Revenue Forecast by Key Applications
    • TAM vs SAM for EV Charging in IVPs
    • Average Commissions Per Vehicle: Key Applications
    • Forecast Analysis
    • Mercedes-Benz
    • BMW
    • Hyundai
    • GM
    • Toyota
    • Harman International
    • Parkopedia (EasyPark Group)
    • Sheeva.AI
    • IBM
    • Visa
    • Mastercard
    • AWS
    • Growth Opportunity 1: Expansion Beyond Basic Transactions
    • Growth Opportunity 2: Collaboration and Strategic Partnerships
    • Growth Opportunity 3: Data-as-a-Service (DaaS)
    • Benefits and Impacts of Growth Opportunities

Pricing

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