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Voice of the Customer: European SD-WAN & SASE Buyers’ Insights, 2024

Publisher Frost & Sullivan
Published Sep 01, 2025
SKU # MC20367915

Description

In this report, Frost & Sullivan presents key findings from a survey conducted among European enterprises regarding their preferences for SD-WAN and SASE. The survey targeted IT and network decision-makers in various sectors, including financial services, healthcare, retail, government, technology, and manufacturing within the European market. It aimed to gather insights on preferences for adopting SD-WAN and SASE, identify main demand drivers, analyze deployment trends, and outline the leading buying criteria for SD-WAN among European businesses.

Notable takeaways include that European organizations have realized several benefits from adopting SD-WAN, particularly improved user experience and enhanced application performance. Additionally, these organizations value the ability to implement a multicloud strategy, which provides scalability, flexibility, and agility, as well as the potential to automate provisioning and troubleshooting.

The report offers crucial insights into how the market is evolving regarding key drivers for SD-WAN technology and provides a comprehensive view of how the European market is expected to continue embracing SD-WAN in the future.

Table of Contents

    • Respondent Profiles
    • Key Findings
    • The Majority of European Businesses Are Embracing Digitalization
    • Businesses Outcomes from Digitalization
    • Main Areas of Technology Adoption
    • SD-WAN Adoption and Growth Prospects
    • Top Benefits from SD-WAN Deployments
    • SD-WAN Adoption Challenges
    • Top Criteria for Selecting an SD-WAN Solution
    • Buying Options for SD-WAN
    • Reasons for Choosing Managed SD-WAN
    • High Level of Awareness and Adoption of SASE
    • Key Drivers for SASE Deployment
    • Challenges in SASE Adoption
    • Most Important Component of SASE Services
    • Growth Opportunities Fuel the Growth Pipeline Engine
    • Why is it Increasingly Difficult to Grow?
    • The Strategic Imperative 8
    • Benefits and Impacts of Growth Opportunities
    • Next Steps

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