Voice of Customer: In-Car Services and Features, Passenger Vehicles, China, 2024
Description
China’s rapidly evolving connected car market consistently adapts to shifting consumer preferences, driven by the adoption of emerging use cases that shape the "new normal" across diverse customer segments. Frost & Sullivan’s Voice of Customer: In-Car Services and Features, Passenger Vehicles, China, 2024 survey reveals how car owners and buyers in China utilize in-car connectivity solutions, on-demand features, over-the-air software updates, integrated payment options, and other connected services. Based on its findings, the analysis also examines consumer payment behaviors and their willingness to pay for different services. The study further segments respondents by vehicle type, including passenger cars, premium models, and new energy vehicles, to provide a detailed view of feature popularity, interest levels, and priority needs within each category. The findings are based on an online panel survey of 1,414 key decision-makers and influencers involved in connected car purchases and usage in China, providing actionable insights for OEMs and service providers seeking to capitalize on emerging opportunities.
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