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Voice of Customer: Buying Behavior for Light-Duty Commercial Vehicles, India, 2025

Publisher Frost & Sullivan
Published Oct 29, 2025
Length 46 Pages
SKU # MC20514332

Description

This Frost & Sullivan analysis presents the findings of a comprehensive survey conducted to understand consumer behavior in the procurement and usage of light-duty commercial vehicles (LCVs) in India. With the Indian logistics and transportation sector undergoing rapid transformation, LCVs play a critical role in last-mile connectivity, intra-city logistics, and rural-urban goods movement. Understanding customer behavior, motivations, and preferences in this segment is essential for manufacturers, policymakers, and fleet operators. This analysis draws insights from a diverse pool of vehicle owners, fleet operators, and driver-owners across major Indian states. It captures customer expectations, key decision-making criteria, and post-purchase satisfaction related to LCVs. Core parameters assessed include total cost of ownership (TCO), vehicle reliability, brand perception, fuel efficiency, after-sales service, financing options, and payload capacity. Qualitative insights into operational challenges, evolving needs in light of eCommerce and urban logistics, and views on electric LCV adoption have also been offered. Additionally, the survey highlights regional variations in consumer preferences as well as the impact of digital financing tools and app-based fleet management on younger, tech-savvy buyers. The study also offers actionable recommendations for original equipment manufacturers (OEMs), financiers, and policymakers to cater to a dynamic and value-conscious customer base in the Indian LCV segment.

Table of Contents

46 Pages
    • Research Objective, Methodology, and Sample Size
    • Zone-Wise Sample Size
    • Application-Specific Insights (Dashboard of Different Applications)
    • Application-Specific Drivonomics (Top Applications)
    • End-User Customer Profile
    • SCV User Category and Buying Behavior
    • SCV Sub 2T User Category
    • SCV 2T–3.5T User Category
    • Views On Dealer/OEM Service Support
    • Excerpts from Discussions with Auto Financiers
    • Key Findings
    • SCV 2T–3.5T Owners' Top Reasons for Purchasing
    • SCV Key Vehicle Attributes
    • SCV Key Aftersales Attributes
    • 2T–3.5T Key Engine Related Parameters Considered
    • 2T–3.5T Satisfaction by Fuel Type
    • Total Cost of Ownership Analysis
    • Fuel Type Preference
    • Sub 2T SCV Important Parameters by Fuel Type
    • Sub 2T–3.5T SCV Important Parameters by Fuel Type
    • CNG SCV Safety Perception and Fitment Preference
    • Sub 2T SCV End-User Vehicle Drivonomics
    • Sub 2T–3.5T End-User Vehicle Drivonomics
    • Sub 2T SCV End-User Vehicle Drivonomics
    • Sub 2T–3.5T SCV End-User Vehicle Drivonomics
    • Sub 2T End-User Vehicle Drivonomics
    • Overall End-User Vehicle Drivonomics
    • Growth Opportunities Fuel the Growth Pipeline EngineTM
    • Why Is It Increasingly Difficult to Grow?
    • The Strategic Imperative 8TM
    • Benefits and Impacts of Growth Opportunities
    • Next Steps

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