Voice of Consumer: Buying Preference of CNG Vehicles in India
Description
This study provides a comprehensive voice-of-customer (VOC) assessment of India’s CNG passenger car market, uncovering key insights into buyer behavior, decision triggers, and ecosystem challenges. Based on in-depth quantitative and qualitative research across Delhi NCR, Maharashtra, and Gujarat, the study evaluates perspectives from current CNG car owners, potential buyers, and non-interested consumers, alongside OEM and aftermarket dealers.
Findings indicate that low fuel cost, high mileage, and reduced maintenance continue to be the core drivers for CNG car adoption, especially among urban, high-mileage users and commercial drivers. However, major barriers persist, including poor infrastructure (limited CNG stations), safety concerns, limited boot space, and weak perceptions of engine performance. The study reveals a strong preference among potential users for retrofit kits due to cost flexibility, while OEM-fitted CNG vehicles are favored for warranty-backed reliability.
Dealers perceive a fragmented but opportunity-rich ecosystem, where value-based messaging, improved financing for retrofits, and safety assurances for OEM kits can boost uptake. Targeted campaigns, especially on digital platforms such as YouTube and Facebook, coupled with regional customization and influencer outreach, are recommended to build consumer confidence and demand.
This research equips automotive OEMs, aftermarket service providers, financial institutions, and policymakers with actionable strategies to mainstream CNG vehicles as a viable, eco-conscious urban mobility solution. As India transitions toward cleaner energy, CNG’s potential as a bridge fuel can be unlocked through ecosystem alignment, safety standardization, and consumer-centric innovation.
Findings indicate that low fuel cost, high mileage, and reduced maintenance continue to be the core drivers for CNG car adoption, especially among urban, high-mileage users and commercial drivers. However, major barriers persist, including poor infrastructure (limited CNG stations), safety concerns, limited boot space, and weak perceptions of engine performance. The study reveals a strong preference among potential users for retrofit kits due to cost flexibility, while OEM-fitted CNG vehicles are favored for warranty-backed reliability.
Dealers perceive a fragmented but opportunity-rich ecosystem, where value-based messaging, improved financing for retrofits, and safety assurances for OEM kits can boost uptake. Targeted campaigns, especially on digital platforms such as YouTube and Facebook, coupled with regional customization and influencer outreach, are recommended to build consumer confidence and demand.
This research equips automotive OEMs, aftermarket service providers, financial institutions, and policymakers with actionable strategies to mainstream CNG vehicles as a viable, eco-conscious urban mobility solution. As India transitions toward cleaner energy, CNG’s potential as a bridge fuel can be unlocked through ecosystem alignment, safety standardization, and consumer-centric innovation.
Table of Contents
58 Pages
- Lack of Infrastructure and Build Quality Issues Determine Consumer Opinion on the Purchase of CNG Cars
- Further Safety-Specific Concerns of Consumers in the Industry
- Research Objectives and Methodology
- Respondents for the Study
- Descriptive Statistics of Respondents
- Respondent's Occupation and Category
- Lifestyle Choices of Respondents for Show Leisure Determines Buying Interest
- Hindi Media Exposure Population Surveyed for Insights
- Meta-Linked Social Sites Popular Across the Population Dealing With CNG Car-Buying Decisions
- 1 in 5 Customers Use Their CNG Cars for Less Than 2 Years
- Up to 2 in 3 Report Retrofitting Their Cars for CNG
- Key Reasons for Choosing to use a CNG-Operated Car
- CNG Car Owners Have a Uniform Experience of Ownership, While Issues Vary Across Locations
- Low Cost of Ownership viz-a-viz Distance Travelled: A Key Selling Point
- What Drives CNG Car Choice Under Conditional Scenarios?
- Understanding the Purchase Behavior for CNG Passenger Cars
- What Influences OEM Versus Aftermarket CNG Car Preferences?
- Financing Gaps Undermine CNG Car Adoption
- Insurance Uncertainty Slows CNG Market Confidence
- Lack of Auto-Financing and Availability of CNG Kits: Big Hurdles to Adoption
- High Daily Usage Makes CNG Ideal for Urban Commutes
- Mixed Satisfaction Highlights the Need for Product Refinement
- Monetary and Environmental Value Drive Positive Associations
- Dealer Landscape: Single-Brand Strength with Scope for Service Enhancement
- Dealer Insights: What Customers Value and What Holds Them Back
- Customer Perceptions of OEM-Fitted CNG Cars: Insights from Dealers
- What Drives CNG Purchase Decisions? Dealer Viewpoint on Customer Priorities
- What Stops Customers from Choosing CNG? Dealer-Identified Barriers
- OEM Versus Retrofitted CNG Cars: Dealer Comparison of Performance and Preference
- Potential Buyers Lean Toward Retrofitting for Flexibility and Cost
- Cost is King: What Potential Buyers Value Most in CNG Cars
- What Conditions Influence Purchase Intent Among Potential CNG Buyers?
- What Potential Buyers Expect Most from CNG Cars: Core Performance Needs
- Beyond Basics: Comfort, Space, and Smoothness Matter to Potential Buyers
- Why Non-Interested Consumers Reject CNG Cars: Perception and Image Gaps
- Preference Split: OEM for Assurance, Retrofit for Affordability and Choice
- Growth Opportunities Fuel the Growth Pipeline EngineTM
- Why Is It Increasingly Difficult to Grow?
- The Strategic Imperative 8TM
- Benefits and Impacts of Growth Opportunities
- Next Steps
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