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Voice of Consumer: Buyer Profiles of Petrol - powered Two-wheelers in India

Publisher Frost & Sullivan
Published Jan 29, 2025
SKU # MC19551676

Description

There is a growing demand for petrol-powered two-wheelers (P2Ws) in India to fulfill urban mobility and commuting needs. To effectively address consumer requirements and expectations, it is essential to have a clear understanding of buyer profiles and preferences regarding these vehicles. This Frost & Sullivan report aims to capture the voice of the consumer by examining behaviors, inclinations, and decision-making processes among Indian P2W users. The report particularly focuses on delivery services and bike-sharing functionalities, as they account for a significant portion of the P2W demand in India. The research utilizes both qualitative and quantitative methods to explore the reasons behind purchase decisions, usage patterns, and overall satisfaction. The report offers manufacturers, retailers, and policymakers strategic insights into forthcoming challenges such as rising operational costs and deteriorating environmental conditions. By aligning with shifting consumer needs, these strategies are expected to promote significant growth, foster strong customer loyalty, and enhance market positioning in the Indian P2W sector over time.

Table of Contents

  • Research Objectives and Methodology
    • Decision-making Process
    • Purchase Process
    • Usage Pattern
    • Usage Experience
    • Consideration Factors during P2W Purchase
    • Key Influencing Factors and Influencers during P2W Purchase
    • Information Sources for P2W
    • Opinion on P2W Price
    • Distance Traveled and Mileage of P2W
    • Road or Traffic Conditions Encountered on Regular Runs
    • Refueling the P2W
    • Satisfaction with P2W
    • Satisfaction Drivers for P2W
    • Willingness to Recommend P2W to Others
    • Challenges Faced in P2W Usage
    • Challenges Faced while using P2Ws
    • Key Findings from P2W Buyer Profiles in India
    • Strategic Recommendations for OEMs, Dealers, and Market Players
    • Growth Opportunities Fuel the Growth Pipeline Engine™
    • Why is it Increasingly Difficult to Grow?
    • The Strategic Imperative 8™
    • Benefits and Impacts of Growth Opportunities
    • Next Steps

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