Stream Optimization Vendors Need to Prove Validity to the Market
A Wide Field
There are several product verticals within the streaming media industry, and one of the lesser known ones is stream optimization. While each vendor has very different solutions, the goal of all is the same: to reduce the size of video bitrates without reducing quality. Vendors in the market include A2Z Logix, Beamr, Cinova, EuclidIQ, eyeIO, Faroudja Enterprises, InterDigital, Sigala and QuickFire Networks (just acquired by Facebook). Some of these vendors would take issue with their being listed with others they feel don’t compete with them, but amongst content owners, they are all thought of as offering ways to optimize video, even if many of them do it very differently. They may not all belong in the same bucket, but many content owners do put them there.
Compression technologies are already being applied to images, where companies like Yahoo and Netflix use solutions to make images load faster and save money. In the course of researching this topic, we've been looking deeper at some of the vendors in this space as it pertains to video compression, and have had conversations with many OTT providers, asking them what they think of solutions currently on the market. Unfortunately, there appears to be a lot of confusion, mostly as a result of vendors not educating content owners and the industry on the technology, ROI, cost savings, and impact on workflow amongst a host of other subjects.
About this report
One of the lesser known product verticals within the streaming media industry includes a subset of vendors who offer stream optimization technology. Even though their solutions differ greatly, the ultimate goal is to reduce the size of video bitrates without reducing quality. However, the key challenge they face is the lack of clarity, mostly as a result of vendors not educating content owners and the industry on the technology, ROI, cost savings, impact on workflow, and so on.
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