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Strategic Analysis of Trump 2.0 Policies and Their Potential Impact on the Off-Highway Equipment Industry

Publisher Frost & Sullivan
Published Oct 15, 2025
Length 71 Pages
SKU # MC20489548

Description

The United States has levied 25% tariffs on imports from Mexico and Canada—2 markets closely connected to the US auto market. Most brands in the United States depend on Mexico and Canada for sourcing and production. Coupled with retaliatory tariffs, near-term impacts to North American volumes and inflation can be sizable. Firms should prioritize real-time supply chain and inventory management to curtail shocks. Local sourcing and production capabilities are a need rather than a potential option, especially in large markets such as the United States.

In addition, auto, steel, and aluminum producers are expected to benefit from the rapid proliferation of AI, leveraging it to cut waste in their systems by automating tasks and increasing efficiency. AI will also enable automakers to rapidly advance their autonomous vehicle projects, leading to US automakers gaining a competitive advantage in this space.

However, the US government seems to prioritize ICE vehicles over electric ones, which will force automakers to realign their vehicle portfolios for the country. In the medium term, US off-highway equipment stakeholders are expected to lose their EV capabilities and related competitive advantages in the global market.

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71 Pages

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