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Strategic Analysis of Real-time Traffic Information Market in Europe and North America

Strategic Analysis of Real-time Traffic Information Market in Europe and North America

Real-time Traffic Information (RTTI)—Market Outlook

Traffic is growing 3 times faster than the economic growth. Congestion and delays are expected to increase as the economic situation improves, meaning more people travelling to urban centers for economic activity.

RTTI Market: Market Outlook, North America and Europe, 2014–2021

The RTTI Subscribers market in North America is expected to grow rapidly at a CAGR of 􂀀% and the European market is expected to grow at CAGR of 􂀀% through 2021.

The effect of Big Data in the RTTI space is massive. Inrix is partnering with Intel to use Big Data analytics to implement smart cities.

Volkswagen is launching its own data lab for Big Data analytics in collaborations with Munich University.

RTTI can be delivered using broadcasting or through the Internet.

Europe will lead in broadcasting technology while North America will lead in connected services.

Technology enablers like TomTom and Inrix will use OpenLR location referencing over traffic message channel (TMC) becauseit is royalty free, reliable, versatile, and does not need any updates, unlike TMC.

Europe’s drive is to be at the forefront of the technology shift from analogue (RDS-TMC) to digital radio (DAB-TPEG). European countries (e.g., UK, Italy, Norway, and Benelux) lead in DAB-TPEG services.

Technology vendors that have an international presence, like Inrix, TomTom, Swarco, and Mediamobile, will be leading the RTTI space in North America and Europe.

About this report

The scope of the project is to understand the Real-time Traffic Information (RTTI) in North America and Europe. The study also addresses various technologies, through which RTTI can be delivered to the in-dash devices. The study discusses the various advantages and disadvantages of the delivering technologies and which technology will be leading the market in each region. Apart from delivering technologies, location-referencing methods such as TMC and OpenLR are also discussed in this research service. The various driving factors and the restraints for RTTI are discussed and the forecast for 2021 RTTI subscribers is projected.


  • Executive Summary
    • Real-time Traffic Information (RTTI)-Market Outlook
    • Life Cycle Analysis of RTTI
    • Key Market Highlights
    • Competitive Benchmarking of Vendors in Services Offered
    • Industry Challenges for RTTI
    • Comparison Between Broadcasting vs. Connected Technology
    • RTTI Implementation Roadmap
  • Research Scope, Objectives, Background, and Methodology
    • Research Scope
      • Table RTTI Market: Traffic Waiting Time, North America and Europe, 2014-2021
    • Geographic Definitions and Research Timeline
    • Research Aim and Objectives
    • What is RTTI
    • Key Questions This Study Will Answer
    • Research Background
    • Research Methodology
  • Market Overview
    • Need for RTTI
    • RTTI Segmentation
    • Segmentation in RTTI Eco System
    • Different Modes of Data Collection
    • Data Delivery Format
    • Big Data Supporting Real-time Traffic Services
    • Big Data Case Study-Inrix Partners with PTV for City Traffic Solutions
    • Big Data Case Study-Traffic Accidents and Violation: Zhejiang, China
    • List of Services Offered by RTTI
    • RTTI Ecosystem
  • North American Market
    • Current RTTI Trend in North America
    • Factors Challenging the RTTI Market in North America
    • Factors Influencing the RTTI Market in North America
    • Overall RTTI Subscribers Market
    • YOY Real-time Traffic Subscribers in North America
    • RTTI Delivery Medium in North America
    • Market Share of RTTI Technologies in North America
      • Table RTTI Market: RTTI Technology Enablers Market Share, North America, 2014
    • OEM Interest Levels Towards RTTI Technologies
    • North American RTTI Services Business Model Comparison
    • Key Future Trends in RTTI
  • European Market
    • Current RTTI Trend in Europe
    • Factors Challenging the RTTI Market in Europe
    • Factors Influencing the RTTI Market in Europe
    • RTTI Subscribers
    • Real-time Traffic Subscribers in Europe
    • Current Technology Trend in Europe
    • Market Share of RTTI Technologies in Europe
      • Table RTTI Market: RTTI Technology Enablers Share, Europe, 2014
    • OEM Interest Levels Towards RTTI Technologies
    • European RTTI Services Business Model Comparison
    • Key Future Trends in RTTI
  • Profiles of Technology Enablers
    • TomTom Profile
    • Inrix Profile
    • Mediamobile Profile
    • Waze Profile
    • Wtop Profile
  • Key Conclusions
    • Key Conclusions and So What Analysis-Real-time Traffic
    • The Last Word-3 Big Predictions
  • Appendix
    • Table of Acronyms Used
    • Market Engineering Methodology

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