Strategic Profiling of Leading APAC Automotive OEMs’ Connected Services
Description
This study explores the various connected services offered by APAC-based automakers in North America and Europe. These connected services have been categorized into 7 sub-segments: Infotainment and Navigation, Maintenance, Safety and Security, Remote Services, Convenience, EV-specific Services, and Data Monetization and Function-on-Demand (FoD). The findings highlight growth opportunities for automakers and service providers in the connected services market.
The study also identifies the main growth drivers and restraints affecting connected services. It also analyzes connected service offerings for each OEM, focusing on companies such as Hyundai, Kia, Genesis, BYD, Xpeng, Nio, Toyota, Nissan, and Honda. These OEMs have strategically invested in software-defined vehicle platforms that enable faster feature deployment and continuous service enhancements. They are also expanding their EV-specific offerings, including battery health monitoring, smart charging, and route optimization, to support the growing shift to electrification.
The study also examines how connected car ecosystems are evolving both technologically and strategically. It emphasizes how leading APAC OEMs are competing with established brands from other regions by diversifying their offerings, localizing services for regional markets, and enhancing the premium quality of their in-vehicle digital experiences.
The study also identifies the main growth drivers and restraints affecting connected services. It also analyzes connected service offerings for each OEM, focusing on companies such as Hyundai, Kia, Genesis, BYD, Xpeng, Nio, Toyota, Nissan, and Honda. These OEMs have strategically invested in software-defined vehicle platforms that enable faster feature deployment and continuous service enhancements. They are also expanding their EV-specific offerings, including battery health monitoring, smart charging, and route optimization, to support the growing shift to electrification.
The study also examines how connected car ecosystems are evolving both technologically and strategically. It emphasizes how leading APAC OEMs are competing with established brands from other regions by diversifying their offerings, localizing services for regional markets, and enhancing the premium quality of their in-vehicle digital experiences.
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120 Pages
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