Salt and Fat Alternative Ingredients Market, Global, 2025–2031
Description
Growing concerns about cardiovascular disease, obesity, hypertension, and other lifestyle-related illnesses have been linked to the high consumption of processed and ultra-processed foods (UPF) globally, which often contain excessive salt and fat to enhance flavor and prolong shelf life.
Consumer attitudes toward salt and fat are rapidly evolving, shaped by increasing health awareness and regulatory initiatives. In response, food and beverage (F&B) manufacturers are focusing on reformulating F&B products to reduce unhealthy fats and salts to meet the demand for healthier and more nutritious options.
Salt and fat alternatives are ingredients used to replace traditional fats (such as butter or oils) and salts (including table salt) in F&B products to improve health by reducing calories, unhealthy fats, and sodium. For instance, alternative ingredients such as potassium and other salts, as well as umami compounds such as MSG and yeast extracts, can be used instead of table salt. Similarly, carbohydrates and proteins can be used as fat substitutes. These alternatives help preserve flavor and texture while providing healthier options for those managing their diets or having health concerns.
The market penetration of salt alternative ingredients in the F&B industry remains limited; however, increasing regulatory intervention, favorable policies, and rising consumer awareness are gradually driving growth. In contrast, the penetration of fat alternative ingredients is expected to decline during the forecast period due to the growing clean-label trend and the rising consumer awareness of the importance of healthy fats in the diet.
Geographically, high-income countries with high UPF consumption and associated non-communicable diseases, such as North America and Europe, will drive the most demand for salt alternatives during the forecast period. North America and Europe, having previously led the adoption of fat alternatives, are now showing a decline in demand for fat alternatives due to a strong shift to natural and clean-label products.
Frost & Sullivan covers 5 regions in this study: North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. The study period is from 2022 to 2031, the base year is 2024, and the forecast period is from 2025 to 2031.
Consumer attitudes toward salt and fat are rapidly evolving, shaped by increasing health awareness and regulatory initiatives. In response, food and beverage (F&B) manufacturers are focusing on reformulating F&B products to reduce unhealthy fats and salts to meet the demand for healthier and more nutritious options.
Salt and fat alternatives are ingredients used to replace traditional fats (such as butter or oils) and salts (including table salt) in F&B products to improve health by reducing calories, unhealthy fats, and sodium. For instance, alternative ingredients such as potassium and other salts, as well as umami compounds such as MSG and yeast extracts, can be used instead of table salt. Similarly, carbohydrates and proteins can be used as fat substitutes. These alternatives help preserve flavor and texture while providing healthier options for those managing their diets or having health concerns.
The market penetration of salt alternative ingredients in the F&B industry remains limited; however, increasing regulatory intervention, favorable policies, and rising consumer awareness are gradually driving growth. In contrast, the penetration of fat alternative ingredients is expected to decline during the forecast period due to the growing clean-label trend and the rising consumer awareness of the importance of healthy fats in the diet.
Geographically, high-income countries with high UPF consumption and associated non-communicable diseases, such as North America and Europe, will drive the most demand for salt alternatives during the forecast period. North America and Europe, having previously led the adoption of fat alternatives, are now showing a decline in demand for fat alternatives due to a strong shift to natural and clean-label products.
Frost & Sullivan covers 5 regions in this study: North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. The study period is from 2022 to 2031, the base year is 2024, and the forecast period is from 2025 to 2031.
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