Report cover image

Pharmaceutical Commercialization Solutions and Services Industry, Global, 2024–2029

Publisher Frost & Sullivan
Published Sep 10, 2024
SKU # MC19176191

Description

Pharmaceutical Commercialization Solutions and Services Industry, Global, 2024–2029


Transformative Precision and Programmatic Marketing Approaches Backed by SaaS-based Service Platforms Drive Pharmaceutical Commercialization

With the growing preference for a patient-centric care delivery approach, the pharma industry follows a robust step-by-step approach towards market commercialization, with a clear understanding of the market stakeholders, segments, as well as post-launch forecasts to create seamless go-to-market strategies. To cater to the ever-evolving market landscapes across geographies, pharma companies are collaborating with third-party logistics and adopting adaptive supply chain strategies, such as dual sourcing, stockpiling, and advanced scenario planning, while tapping into established distribution partners' capabilities to avoid distribution risks and disruptions. As a result, marketing and sales strategies are designed to allow pharma companies to navigate the sea of stakeholders, regulatory bodies, end users, and other technology vendors. To increase product awareness and subsequent uptake, pharma marketing creates a positive image and confidence amongst HCPs for drug adoption using scientific data, testimonials, and many more. Pharma companies will have to adopt a step-by-step approach toward commercial market access, which involves everything from identifying the target market based on the product value proposition to understanding changes in end-user perspective and making the necessary alterations to maintain a competitive edge. Automation and the use of AI, ML, and cloud solutions will be instrumental in upscaling pharma commercial operations. These tools use predictive analytics for market segmentation, content personalization, lead identification and scoring, and subsequent market access, thereby ensuring better product uptake and revenue. Pharma companies and vendors must look at industry cross-collaborations that will improve commercialization success. This analysis dives deep into market opportunities available in HEOR solutions, tailormade/precision omnichannel marketing strategies, and integrated drug pricing for payers and PBMs and categorizes forecasts by service model/agreement type.

Table of Contents

    • Why is it Increasingly Difficult to Grow?
    • The Strategic Imperative 8TM
    • The Impact of the Top 3 Strategic Imperatives on the Pharmaceutical Commercial Solutions and Services Industry
    • Scope of Analysis
    • Market Definition, Scope and Segmentation
    • Segmentation by Commercial Services Model/Partnership Type
    • Pharmaceutical Commercial Value Chain-Commercial Analytics Overview
    • Market Trend Analysis
    • Growth Drivers
    • Growth Restraints
    • Pharmaceutical Commercial Launch-Primary Operations and Stakeholders involved
    • Key Aspects of Pharmaceutical Marketing and Sales
    • Key Aspects of Pharmaceutical Market Access Process
    • Vendor Ecosystem
    • Digital Solutions for Commercialization by Stakeholders
    • Technology Application across Pharma Commercial Activities
    • AI Application across the Commercialization Value Chain
    • Digital Marketing Strategies for Effective Communication
    • Digital Market Access Strategies
    • Embracing Digital Transformation for Patient-centric Pharma Commercialization
    • Investment Trends
    • Investment Trends-Technology Acquisition/Partnerships
    • Investment Trends-Strategic Partnerships
    • Investment Trends-Mergers & Acquisitions
    • New Product Launches-Expansions
    • Competitive Environment
    • Competitor Assessment: Pure Play
    • Competitor Assessment: CROs/CSOs
    • Competitor Assessment: Tech Enablers
    • Competitor Assessment
    • Growth Metrics
    • Forecast Considerations: Approach and Methodology
    • Forecast Considerations: Limitations and Caveats
    • Revenue Forecast
    • Revenue Forecast by Solution/Services Type
    • Revenue Forecast Analysis
    • Revenue Forecast By Service Model/Agreement Type
    • Revenue Forecast Analysis By Service Model/Agreement Type
    • Regional Trend Analysis-North America
    • Regional Trend Analysis-Europe
    • Regional Trend Analysis-Asia Pacific
    • Regional Trend Analysis-Other Emerging Markets
    • Growth Opportunity 1: Multi AI and LLM agents for HEOR Services
    • Growth Opportunity 2: Integrated Drug Pricing Strategies for PBMs and Payors
    • Growth Opportunity 3: Innovative Approaches for Precision Marketing and Sales Strategies
    • Best Practices Recognition
    • Frost Radar
    • Benefits and Impacts of Growth Opportunities
    • Next Steps

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us