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North American Passenger Vehicle ADAS Growth Opportunities

Publisher Frost & Sullivan
Published Jul 21, 2023
SKU # MC18071521

Description

North American Passenger Vehicle ADAS Growth Opportunities


ADAS Features to Hike Competitive Intensity and Vehicle Sales

The global automotive industry is going through a transformation with CASE convergence. Connectivity and autonomous driving features are at the forefront of this transformation. Globally, OEMs are looking to introduce various ADAS features ranging from L0 to L2+. These features are not just safety enhancements but are also viewed as comfort and convenience features. The North American ADAS market is growing with many OEMs providing L0 and L1 ADAS features as an option in most of their models. NA is at the forefront of technological developments, with a lot of OEMs testing and validating their AD vehicles on public roads. Competitive intensity will drive the ADAS introduction in mass market vehicles, thus cascading the technology to lower segment vehicles. In addition to the competitive intensity, OEMs are also looking at providing these features as differentiating factors for the models in their lineups. This study includes the forecast of various ADAS features from L0 to L2+ until 2030.

Table of Contents

    • Why Is It Increasingly Difficult to Grow?
    • The Strategic Imperative 8
    • The Impact of the Top 3 Strategic Imperatives on NA's Advanced Driver Assistance Systems (ADAS) for Passenger Vehicles Industry
    • Growth Opportunities Fuel the Growth Pipeline Engine
    • Scope of Analysis
    • SAE International Definition for Levels of Driving Automation
    • Segmentation
    • ADAS Regulations in NA
    • Key Competitors
    • Growth Metrics
    • Growth Drivers
    • Growth Restraints
    • Forecast Assumptions
    • NA ADAS Forecast Analysis
    • Competitive Environment
    • L0 ADAS Features
    • Blind Spot Detection (BSD)
    • Growth Metrics
    • BSD Volume Forecast
    • Lane Departure Warning (LDW)
    • Growth Metrics
    • LDW Volume Forecast
    • Forward Collision Warning (FCW)
    • Growth Metrics
    • FCW Volume Forecast
    • Front Cross Traffic Alerts (FCTA) System
    • Growth Metrics
    • FCTA Volume Forecast
    • Rear Cross Traffic Alerts (RCTA) System
    • Growth Metrics
    • RCTA Volume Forecast
    • Traffic Sign Recognition (TSR) System
    • Growth Metrics
    • TSR Volume Forecast
    • L1 ADAS Features
    • Adaptive Cruise Control (ACC)
    • Growth Metrics
    • ACC Forecast
    • Autonomous Emergency Braking (AEB)
    • Growth Metrics
    • AEB Forecast
    • Lane Keep Assist (LKA)
    • Growth Metrics
    • LKA Forecast
    • L2 ADAS Features
    • Highway Assist (HA)
    • Growth Metrics
    • HA Forecast
    • APA II
    • Growth Metrics
    • APA Forecast
    • L2+ ADAS Features
    • Highway Assist (HA)
    • Growth Metrics
    • HA Forecast
    • City Assist (CA)
    • Growth Metrics
    • CA Forecast
    • Surround View Camera (SVC)
    • Growth Metrics
    • Surround Vision Forecast
    • Ford
    • GM
    • Stellantis
    • Nissan
    • Hyundai
    • Volkswagen
    • MobilEye
    • Aptiv
    • Bosch
    • Continental
    • Growth Opportunity 1: Safety-critical Driver Assistance Features
    • Growth Opportunity 2: Optimization of Sensor Suites
    • Growth Opportunity 3: Bundling of ADAS Features
    • Your Next Steps
    • Why Frost, Why Now?

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