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Navigating an Era of Global Digital Transformation—A Customer Perspective

Navigating an Era of Global Digital Transformation—A Customer Perspective

Digital transformation is entering an era of unprecedented change for businesses. Seamless, intelligent, and ubiquitous interactivity is a key IT investment theme for companies across all verticals that want to make a big impact on the future of their organization. This study is derived from a survey of IT decision makers around the world across multiple industries. It provides insightful information on what drives investment in IT solutions, the IT-related challenges that organizations face today, and most importantly, plans for IT budgets. Technologies covered include Enterprise Mobility Management, Social Media Management & Marketing Tools, eCommerce/mCommerce, Unified Communications & Collaboration, Infrastructure and Data Centers, Big Data and Analytics, Digital Marketing, Customer Experience Management, Cybersecurity, Internet of Things (M2M), ERP/Supply Chain Management/HR Management. There is section on Internet of Things that explores drivers, challenges, and different phases of implementation. End user companies will be able to benchmark themselves with regard to IT investments while IT companies will learn how to gain a competitive advantage over the next few years.

Digital transformation is entering an era of unprecedented change for businesses. Seamless, intelligent, and ubiquitous interactivity is a key IT investment theme for companies across all verticals that want to make a big impact on the future of their organization. This study is derived from a survey of IT decision makers around the world across multiple industries. It provides insightful information on what drives investment in IT solutions, the IT-related challenges that organizations face today, and most importantly, plans for IT budgets. Technologies covered include Enterprise Mobility Management, Social Media Management & Marketing Tools, eCommerce/mCommerce, Unified Communications & Collaboration, Infrastructure and Data Centers, Big Data and Analytics, Digital Marketing, Customer Experience Management, Cybersecurity, Internet of Things (M2M), ERP/Supply Chain Management/HR Management. There is section on Internet of Things that explores drivers, challenges, and different phases of implementation.  End user companies will be able to benchmark themselves with regard to IT investments while IT companies will learn how to gain a competitive advantage over the next few years.

Excerpts from the study:

The top IT challenges for respondents are dealing with security threats, ensuring network stability and reliability, and aligning IT with business goals.

This year, the top drivers for IT investments include reducing operational costs, improving productivity, and boosting creativity and innovation. In two years, gaining a competitive advantage will be a much greater focus; reducing operational costs will no longer be a top driver in 2018.

There is a strong correlation between companies that showed strong revenue growth rates and margins and early adopters of IT solutions.

Today, the most commonly deployed IT tools focus on cyber security;  infrastructure and data centers; and social media management and marketing. In two years, companies will invest more in the Internet of Things (IoT) and Big Data and Analytics.

About 62% of respondents find mCommerce a critical or very critical investment for their organization.


  • Research Objectives and Methods
    • Research Objectives
    • Survey Methodology
    • IT Decision Maker Profile
    • Organization's Revenues Growth and Margin
    • Organization's Industry Sector
    • Respondent Jobs Titles
  • Executive Summary
  • Era of Digital Transformation
    • Drivers, Challenges, Usage, Security Concerns, and Plans for Investment of IT Solutions
      • Top Challenges for IT
      • Top Challenges for IT by Size of Organization
      • Top Challenges for IT by Region
      • Top Challenges for IT by CEO and CIO
      • Top Challenges for IT by Organization's Revenue Growth
      • Top Challenges for IT by Organization's Margin
      • Top Challenges for IT by Sector
        • Table Navigating an Era of Digital Transformation: Top IT Challenges by Sector, Global, 2016 to 2018
      • Top Drivers for IT Investment
      • Top Drivers for IT Investment in 2018 by Size of Organization
      • Top Drivers for IT Investment in 2018 by CEO and CIO
      • Top Drivers for IT Investment in 2018 by Organization's Revenue Growth
      • Top Drivers for IT Investment in 2018 by Organization's Margin
      • Top Drivers for IT Investment in 2018 by Sector
        • Table Navigating an Era of Digital Transformation: Top Drivers for IT Sector (1/2), Global, 2018
      • Plans for Investment in IT
      • Top Technologies Impact on Revenues
      • Top Technologies Impact on Revenues by Size of Organization
      • Top Technologies Impact on Revenues by Region
      • Top Technologies Impact on Revenues by Job Title
      • Top Technologies Impact on Revenues by Organization's Revenue Growth
      • Top Technologies Impact on Revenues by Organization's Margin
      • Top Technologies Impact on Revenues by Sector
        • Table Navigating an Era of Digital Transformation: Top Technologies to Impact Revenues by Sector (1/2), Global, 2015
      • Top Technologies That Positively Impact Cost Reduction
      • Top Technologies That Positively Impact Cost Reduction by Size of Organization
      • Top Technologies That Positively Impact Cost Reduction by Region
      • Top Technologies That Positively Impact Cost Reduction by Job Title
      • Top Technologies That Positively Impact Cost Reduction by Organization's Revenue Growth
      • Top Technologies That Positively Impact Cost Reduction by Organization's Margin
      • Top Technologies That Positively Impact Cost Reduction by Sector
        • Table Navigating an Era of Digital Transformation: Top Technologies to Impact Cost Reduction Efforts by Sector (1/2), Global, 2015
      • Top Security Concerns
      • Top Security Concerns by Size of Organization
      • Top Security Concerns by Region
      • Top Security Concerns by Job Title
      • Top Security Concerns by Organization's Revenue Growth
      • Top Security Concerns by Organization's Margin
      • Top Security Concerns by Sector
        • Table Navigating an Era of Digital Transformation: Top Security Concerns by Sector (1/2), Global, 2015
      • Importance of mCommerce
  • Internet of Things
    • The Internet of Things Deployment Stages
    • Top Concerns About the Internet
    • Drivers for Investment in Internet of Things
    • Best Chip/Module Vendor for the Internet of Things
    • Best Devices Vendor for the Internet of Things
    • Best Networking Provider for the Internet of Things
    • Best Platform Provider for the Internet of Things
    • Best Systems Integrator for the Internet of Things
  • Trends in Cloud
    • Influences for Selecting a Cloud Provider
    • Percentage of Storage Moved to the Cloud
    • Percentage of Applications Moved to the Cloud
    • Plans for Moving Applications to the Cloud
    • Value of Cloud-Based Solutions Among Users
    • Satisfaction with Cloud-Based Solutions
    • Barriers to Adoption of Cloud-Based Solutions
  • Trends in Mobile & Wireless
    • Use of Mobile Devices
    • Support for Mobile Operating Systems
    • Enforcing BYOD Policies and Expectations for Future
  • Perception of Organizations' Success
    • Organization's Approach to IT Investments and its Competitive Assessment
    • Organization's Approach to IT Investments by Organization's Revenue Growth
    • Organization's Approach to IT Investments by Organization's Margin
    • IT Solutions Usage by Technology Adoption
  • Budget Allocation
    • 2015 IT Budget in Relation to Organization's Revenue
    • 2015 vs 2016 IT Budget Allocation
    • Expected IT Budget Change in 2017
    • Percentage of IT Budget Consumed by Top Three Communications Suppliers
    • Percentage of IT Budget Consumed by Small to Medium Communications Suppliers
    • CAPEX Vs. OPEX Spending
    • Any Questions?

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