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Insights on North American OEMs' ADAS and AD Sensor Strategies

Publisher Frost & Sullivan
Published Oct 27, 2022
Length 61 Pages
SKU # MC17487231

Description

Insights on North American OEMs' ADAS and AD Sensor Strategies

Autonomous driving and ADAS features are on the rise in the NA market. Market participants that offer vehicles with L1 and L2 capabilities dominate the current market. A few of these OEMs also have vehicles with L2+ capabilities. Vehicles with L2+ ADAS and L3 AD capabilities will dominate the future of the NA ADAS and AD markets. Because of the plethora of choices, there is no one correct way to achieve sensor fusion that can deliver the desired ADAS/AD function. Different OEMs have different sensor suite strategies to achieve sensor fusion. The sensors that can be used include cameras, radars, ultrasonic sensors, and LiDARs. Many OEMs have expressed their intent to stick to a combination of cameras and radars to achieve sensor fusion. A few OEMs have developed partnerships with LiDAR system providers to integrate LiDAR sensors into the sensor suite. A few OEMs are of the opinion that, with increasing levels of autonomy, LiDAR will work in tandem with existing sensors and bring about redundancy. This study covers the AD roadmap of NA OEMs and their different sensor suite strategies. In addition, it also covers the demand for different types of sensors amongst the NA OEMs.

Table of Contents

61 Pages
    • Why Is It Increasingly Difficult to Grow?
    • The Strategic Imperative 8™
    • The Impact of the Top 3 Strategic Imperatives on the Autonomous Driving (AD) Market
    • Growth Opportunities Fuel the Growth Pipeline Engine™
    • Sensor Suite
    • Comparative Analysis of ADAS Sensor Suites
    • Growth Drivers
    • Growth Restraints
    • Ford: Autonomous Vision
    • Ford: L5 Automation Timeline
    • Ford: Current Sensor Suite Strategy
    • Ford: Sensor Position and Key Supplier Mapping
    • Ford: Autonomy Level Trends
    • Ford: Sensor Demand Forecast
    • General Motors (GM): Autonomous Vision
    • General Motors: L5 Automation Timeline
    • General Motors: Current Sensor Suite Strategy
    • General Motors: Sensor Positioning and Key Supplier Mapping
    • General Motors: Autonomy Level Trends
    • General Motors: Sensor Demand Forecast
    • Stellantis: Autonomous Vision
    • Stellantis: L5 Automation Timeline
    • Stellantis: Current Sensor Suite Strategy
    • Stellantis: Sensor Positioning and Key Supplier Mapping
    • Stellantis: Autonomy Level Trends
    • Stellantis: Sensor Demand Forecast
    • Tesla: Autonomous Vision
    • Tesla: L5 Automation Timeline
    • Tesla: Current Sensor Suite Strategy
    • Tesla: Sensor Positioning and Key Supplier Mapping
    • Tesla: Autonomy Level Trends
    • Tesla: Sensor Demand Forecast
    • Rivian: Autonomous Vision
    • Rivian: L5 Automation Timeline
    • Rivian: Autonomy Level Trends
    • Rivian: Sensor Suite Strategy
    • Rivian: Sensor Positioning and Key Supplier Mapping
    • Lucid: Autonomous Vision
    • Lucid: L5 Automation Timeline
    • Lucid: Autonomy Level Trends
    • Lucid: Sensor Suite Strategy
    • Lucid: Sensor Positioning and Key Supplier Mapping
    • Growth Opportunity 1: Addition of LiDAR

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