Impact of RJio on the Indian Enterprise Telecom Market, 2018
The Indian enterprise telecom market is seeing a paradigm shift from a commodity-oriented model to a service-oriented one, and this is happening across all services. The need of the hour is a cohesive value proposition that will tie telecom needs together with the desired business outcome and the growth mandate. Large enterprises are making significant investments in telecom and cloud services as they are looking to simplify their business operations, enhance workforce productivity, and achieve business excellence. Telecom providers must be proactive in terms of developing SMB-specific solutions and SMB-specific cloud offerings.
Reliance Jio (RJio) disrupted the telecom industry with its aggressive pricing. its entry led to mergers and acquisitions, with a few participants also making an exit. In addition, telcos experienced customer churn in the consumer segment as RJio offered unlimited plans when it entered the market (first 3 months); ARPUs were also impacted significantly. RJio has also entered the enterprise mobile services segment and will start offering other enterprise telecom services soon.
RJio is focused on industrial hubs operated by the government. Government organisations and PSUs are also moving toward cloud adoption and are transforming themselves digitally. RJio has joined the race to provide cloud services to the government. It is also focused on smart city projects and actively participates in bids and tenders for the same.
This growth insight analyzes RJio's impact on the Indian enterprise telecom market and discusses the potential it holds in this space. A well-tested step-by-step research methodology has been followed - an ideal mix of primary and secondary research - and this will give the reader a comprehensive understanding of current and future impact of the company on the market.
The study showcases the current enterprise telecom market and offers an overview of RJio, with a glimpse of its impact on the consumer market. The company is yet to enter the enterprise telecom market, hence, potential impact is covered. Finally, growth opportunities and recommendations for vendors are discussed.
Key Issues Addressed
What is the current state of the Indian enterprise telecom market?
What enterprise products does RJio have in the pipeline?
What has RJio forced incumbents to do?
What is the likely impact of RJio when it enters the enterprise telecom space?
What are the recommendations for telcos?
What are the areas of investment for telcos to compete against RJio?
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