Top 6 Growth Opportunities in Women’s Health, 2025

Women’s health is moving beyond single-condition apps and episodic visits toward connected care that follows each life stage—from adolescence to pregnancy and postpartum, through perimenopause and healthy aging. What makes this feasible now is the convergence of policy tailwinds (e.g., expanded postpartum coverage), AI+ at-home diagnostics (earlier risk signals, faster routing), and virtual–in-person hybrids that close loops instead of creating handoffs. This study translates that shift into six practical growth opportunities with clear buyers, outcomes, and routes to scale.

1. Maternal health morbidity reduction: Start early and extend through 12 months postpartum. Combine risk stratification, home BP/glucose monitoring, depression screening, and closed-loop referrals to prevent avoidable complications and readmissions.
2. AI-enabled cancer screening and early detection: Use mammography AI, dense-breast pathways, and supervised HPV self-collection to raise detection, cut time-to-diagnosis, and relieve workforce bottlenecks.
3. Women’s cardiometabolic (CKM) programs—obesity and CVD: Manage BP, LDL, A1c, and kidney risk together, address life-stage triggers (PCOS, hypertensive disorders of pregnancy, gestational diabetes, perimenopause); and support medication persistence and behavior change.
4. Menopause and healthy aging: Deliver longitudinal symptom care—vasomotor, sleep, sexual, bone, and heart health—using hormonal and non-hormonal options with safety monitoring and employer-relevant outcomes.
5. Women-centric virtual and hybrid care networks: Move beyond one-off telehealth to integrated networks that blend async triage, eConsults, home diagnostics, and coordinated in-person care with clear access and quality metrics.
6. Mental and behavioral health: Provide measurement-based, stepped care across adolescence, reproductive years, pregnancy/postpartum, perimenopause, and aging, combining digital screening, brief CBT/DBT, collaborative care, crisis pathways, and warm handoffs. Show more