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Growth Opportunities in the North American Automotive Audio Sector, 2023–2030

Publisher Frost & Sullivan
Published May 02, 2024
SKU # MC18780706

Description

Growth Opportunities in the North American Automotive Audio Sector, 2023–2030


Software-Defined Upgrades Will Adapt to the Transformative Megatrends of Connected, Autonomous, Shared, and Electric Vehicles

The automotive industry continues to enrich consumer convenience and the in-vehicle experience. A major contributor is advancements in audio technology: speakers, acoustics, and applications.

This analysis provides insights on
• audio technology and component roadmap,
• current offerings and forecasts,
• key tier players showcasing revolutionary audio technologies, and
• future audio transformation trends in the evolving digital ecosystem.

Growth opportunities for audio technology are significant in the era of connected, autonomous, shared, and electric mobility. Premium automakers have already implemented the most advanced technologies in their vehicles, and many mass-market manufacturers are offering branded audio as an upgrade option.

Frost & Sullivan conducted in-depth discussions with thought leaders from original equipment manufacturers, Tier I suppliers, and technology providers. The analysis considers the industry landscape in terms of increasing speaker counts, audio signal processing, and software transitions in three areas: factory fitted (branded/unbranded) speaker technology; surround sound systems; and 3D spatial audio. The analysis examines also growth opportunities for automakers and suppliers.

Table of Contents

    • Why is it Increasingly Difficult to Grow?
    • The Strategic Imperative 88
    • The Impact of the Top 3 Strategic Imperatives on the Automotive Audio Industry
    • Key Findings
    • Overview of an In-Vehicle Audio Technology Roadmap
    • Audio Penetration by Technology
    • Audio Penetration Snapshot by OEM Brand
    • Audio Technology Supplier Portfolio Snapshot
    • Scope of Analysis
    • Segmentation
    • Definitions and Implementation Analysis
    • Competitive Environment
    • Key Competitors
    • Audio Component Roadmap
    • Automotive Speaker Technology Roadmap
    • Interior Speaker Placement Variations
    • Future of Vehicle Interior Speaker Placements
    • Overview of Audio Technology Use Cases in a CASE World Across Connected Cars and XaaS
    • Growth Metrics
    • Growth Drivers
    • Growth Restraints
    • Forecast Considerations
    • Revenue and Unit Shipment Forecast
    • Revenue Forecast by Audio Technology
    • Unit Shipment Forecast by Technology
    • Pricing Trends and Revenue Forecast Analysis
    • Growth Metrics
    • Revenue and Unit Shipment Forecast
    • Forecast Analysis-Basic Audio
    • Growth Metrics
    • Revenue and Unit Shipment Forecast
    • Forecast Analysis-Surround Sound Technology
    • Growth Metrics
    • Revenue and Unit Shipment Forecast
    • Forecast Analysis-3-D Audio Technology
    • Audio Offering-BMW
    • Audio Offering-Chevrolet
    • Audio Offering-Ford
    • Audio Offering-Jeep
    • Audio Offering-Mercedes-Benz
    • Audio Offering-Toyota
    • Audio Penetration Snapshot by OEM Brand
    • Audio Offering-Alps Alpine
    • Audio Offering-Bose
    • Audio Offering-Harman
    • Audio Offering-Panasonic
    • Audio Offering-Sony
    • Audio Technology Supplier Portfolio Snapshot
    • Characteristics of Audio in Evolving Digital Ecosystems
    • Automotive Audio Technology Use Cases
    • Mapping Audio Technology Use Cases Across Smart Cars and CaaS
    • Mapping Audio Technology Use Cases Across MaaS and CLaaS
    • Growth Opportunity 1-Partnerships
    • Growth Opportunity 2-CASE Audio
    • Growth Opportunity 3-Product Differentiation
  • Best Practices Recognition
  • Frost Radar
    • Benefits and Impacts of Growth Opportunities
    • Next Steps
    • Take the Next Step

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