
Global Off-Highway Equipment Industry Outlook 2025
Description
Economic uncertainties caused by the Russo-Ukraine conflict and trade wars have significantly affected OEM operations, supplier confidence, and consumer purchase decisions in the off-highway equipment industry. While these challenges are expected to delay economic recovery, government investment programs, subsidies, and bilateral trade agreements are expected to initiate a gradual market recovery.
The global scenario is anticipated to push price-sensitive customers to resort to alternative equipment utilization, such as rentals. OEMs that announced plans to launch manufacturing plants in the United States are expanding capacities to sustain growth and trade relations. However, the positive impact on sales is projected in the medium to long term.
Bilateral trade agreements and the strengthening of trade between countries such as Brazil-Mexico, Canada-Europe, and India-Europe are likely to drive expansion and collaboration among stakeholders. Globally, low to moderate growth is expected in the off-highway equipment market as several marketplace trends push the industry in a positive direction.
The evolution of digital solutions, machine control technologies, and real-time access to key machine information across the construction value chain will improve purchasing confidence among contractors. A digitally connected marketplace in the construction and mining industries will be a key driver for construction and mining equipment sales worldwide.
The study period is 2024–2025, with 2024 as the base year and 2025 as the forecast period. The practice areas are construction, mining, and agricultural equipment. The six regions covered are the United States, Latin America, Europe, Asia (India and China), Australia, and the Rest of the World.
The global scenario is anticipated to push price-sensitive customers to resort to alternative equipment utilization, such as rentals. OEMs that announced plans to launch manufacturing plants in the United States are expanding capacities to sustain growth and trade relations. However, the positive impact on sales is projected in the medium to long term.
Bilateral trade agreements and the strengthening of trade between countries such as Brazil-Mexico, Canada-Europe, and India-Europe are likely to drive expansion and collaboration among stakeholders. Globally, low to moderate growth is expected in the off-highway equipment market as several marketplace trends push the industry in a positive direction.
The evolution of digital solutions, machine control technologies, and real-time access to key machine information across the construction value chain will improve purchasing confidence among contractors. A digitally connected marketplace in the construction and mining industries will be a key driver for construction and mining equipment sales worldwide.
The study period is 2024–2025, with 2024 as the base year and 2025 as the forecast period. The practice areas are construction, mining, and agricultural equipment. The six regions covered are the United States, Latin America, Europe, Asia (India and China), Australia, and the Rest of the World.
Table of Contents
- The 2024 Off-Highway Equipment Industry: Forecast vs. Actual
- Top 5 Predictions for 2025
- Notable Acquisitions in 2024
- Key OEM/Supplier Partnerships
- Why Is It Increasingly Difficult to Grow?
- The Strategic Imperative 8
- The Impact of the Top 3 Strategic Imperatives on the Off-Highway Equipment Industry
- Growth Opportunities Fuel the Growth Pipeline Engine
- Segmentation
- Growth Environment
- Revenue Growth by Region
- Overview of Global Trends
- Top 10 Growth Opportunities
- Top 10 Trends for 2025
- Global GDP Growth Snapshot
- Trend 1: Global GDP Growth
- Growth Opportunity 1: Global GDP Growth
- Trend 2: Inflation and Interest Rates
- Growth Opportunity 2: Inflation and Interest Rates
- Trend 3: Oil Markets
- Growth Opportunity 3: Oil Markets
- Trend 4: Labor Market
- Growth Opportunity 4: Labor Market
- Trend 5: US Dollar and Gold
- Growth Opportunity 5: US Dollar and Gold
- Trend 6: North America
- Growth Opportunity 6: North America
- Trend 7: Latin America
- Growth Opportunity 7: Latin America
- Trend 8: Western Europe
- Growth Opportunity 8: Western Europe
- Trend 9: Middle East
- Growth Opportunity 9: Middle East
- Trend 10: Asia
- Growth Opportunity 10: Asia
- List of Countries by Region, 20251
- Trend 1: Compact Equipment Demand
- Trend 2: Proliferation of Connected Solutions
- Trend 3: Rental Equipment Demand
- Trend 4: Focus on Alternate Powertrains
- Trend 5: Retrofitting (Autonomous and Electric)
- Impact of Trends by Region
- Unit Sales by Region
- Revenue Forecast by Segment
- Equipment in Operation by Region
- The United States
- Vendor Analysis
- Latin America
- Vendor Analysis
- Europe
- Vendor Analysis
- China
- India
- Agricultural Tractor Vendor Analysis: India
- Australia
- Vendor Analysis: Asia-Pacific and the Rest of the World
- Conclusions and Future Outlook
- Growth Opportunity 1: Pursue Business Expansion Through Rental Channels
- Growth Opportunity 2: Explore Compact Equipment Demand
- Growth Opportunity 3: Implement Decarbonization Initiatives in Mining
- Benefits and Impacts of Growth Opportunities
- Next Steps
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