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Consumer Expectations Driving Demand - Consumer Communication Services Preferences Survey

Consumer Expectations Driving Demand - Consumer Communication Services Preferences Survey

Stratecast has found that consumer surveys are a reliable harbinger of future buying habits. This year’s survey indicates that consumers will increasingly migrate to over the top (OTT) services. For network operators, they need to accelerate their delivery and marketing of compelling OTT service offerings to better align with where consumer preferences are heading.


  • Executive Summary
  • Introduction1
  • Great Expectations and Demand
  • Broadband Driving Expectations
  • Mobility Increasing
  • The Impact of Externalities: Predicting the Future
  • Guidance for Operators
  • Demographics
  • The Last Word

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