Building Automation System Market in Southeast Asia, Forecast to 2023

Building Automation System Market in Southeast Asia, Forecast to 2023

The Southeast Asian building automation system (BAS) market is in its growth stage and presents a mixed bag of opportunities, which is marked by a high degree of regional variance with respect to market development and thus demand. This diversity necessitates customized solutions depending on the requirement of both the region and end user. The rapid scale of urbanization and growth in Southeast Asia has supported the growth of diverse industries including housing, infrastructure, and transportation. These industries have provided scope for innovation and technological advancement. The BAS market too has progressed along these lines to go beyond the traditional heating, ventilation, air condition (HVAC) segment to cover lighting, fire safety, security alongside energy management - the most recent inclusion. While these cover a broad spectrum of services, for the purpose of this research energy management and safety security aspects are viewed as part of other segments under the broad building management system (BMS) definition.

There are ample growth opportunities for BAS companies. The ever-increasing activities such as construction of high-end residential buildings and commercial buildings in Tier II and III cities in Southeast Asia have necessitated the provision of BAS technology. The BAS market too has responded to this surge in automation demand by moving toward a service-oriented model in contrast to the earlier product-driven approach. Energy savings constitute a prime mover for growth in this market as rising costs of energy, coupled with demand for enhanced comfort levels in buildings, ensure consistent opportunities for BAS companies.

Given the overall growth stage of market development in Southeast Asia, there is a need for competitive differentiation. Value-added services such as training and free maintenance will bring competitive benefits.

This study covers ASEAN-6 countries in Southeast Asia, and for the purpose of the study, the geographic scope is segmented as Malaysia, Singapore, Thailand, Indonesia, and rest of Southeast Asia. The BAS market includes automation level of the market and excludes management level and field level solutions. As a whole, BAS is part of BMS that includes building energy management system (BEMS) and emergency security and automation systems (ESAS).

Key Issues Addressed
Where are the growth areas for BAS companies in Southeast Asia? Which country, and which end-user?
What are the supporting enablers that drive the BAS demand? What factors are slowing the growth?
What is Southeast Asia’s potential for BAS development? Where are the opportunities in smart city development?
What are the specific growth opportunities for BAS?
What are the key success factors? What companies need to do to innovate?


  • Executive Summary
    • Key Findings
    • Market Engineering Measurements
    • CEO's Perspective
  • Market Overview
    • Definitions
    • Key Questions this Study will Answer
    • Market Segmentation by Country
    • Market Segmentation by End User
    • Market Distribution Channels
  • Drivers and Restraints-Total BAS Market
    • Market Drivers
    • Drivers Explained
    • Market Restraints
    • Restraints Explained
      • Table Urbanization Trend, Southeast Asia, 2012 and 2017 Use of BAS Limited to Urban Development
  • Forecasts and Trends-Total BAS Market
    • Market Engineering Measurements
      • Table Total BAS Market: Market Engineering Measurements, Southeast Asia, 2018
    • Forecast Assumptions
    • Revenue Forecast
      • Table Total BAS Market: Revenue Forecast, Southeast Asia, 2015-2023
    • Revenue Forecast Discussion
    • Percent Revenue Forecast by Region
      • Table Total BAS Market: Percent Revenue Forecast by Region, Southeast Asia, 2015-2023
    • Revenue Forecast by Region
      • Table Total BAS Market: Revenue Forecast by Region, Southeast Asia, 2015-2023
    • Revenue Forecast Discussion by Region
    • Percent Revenue Forecast by End User
      • Table Total BAS Market: Percent Revenue Forecast by End User, 2015-2023
    • Revenue Forecast Discussion by End User
    • Percent Revenue Forecast by Distribution Channel
      • Table Total BAS Market: Percent Revenue Forecast by Distribution Channel, Southeast Asia, 2015-2023
    • Percent Revenue Forecast Discussion by Distribution Channel
  • Technology Trends-Total BAS Market
    • BAS Communication Protocols
  • Market Share and Competitive Analysis-Total BAS Market
    • Market Share
    • Market Share Analysis
      • Table Total BAS Market: Company Market Share Analysis, Southeast Asia, 2018
    • Competitive Environment
    • Top Competitors
    • Competitive Factors and Assessment
  • Growth Opportunities and Call to Action
    • Growth Opportunity 1-Digitalization Drives Sustainability
    • Growth Opportunity 2-Public-Private Partnerships
    • Growth Opportunity 3-Technology and End-user Customization
    • Growth Opportunity 4-Smart City Targets Embrace Green
    • Growth Opportunity 5-Chinese Investments in Southeast Asia Property Market
    • Strategic Imperatives for Success and Growth
  • Indonesia Analysis
    • Key Findings
    • Revenue Forecast
      • Table BAS Market: Revenue Forecast, Indonesia, 2015-2023
    • Revenue Forecast Discussion
    • Percent Revenue Breakdown by End User
    • Market Share
    • Competitive Environment
    • Smart City Initiatives
  • Malaysia Analysis
    • Key Findings
    • Revenue Forecast
      • Table BAS Market: Revenue Forecast, Malaysia, 2015-2023
    • Revenue Forecast Discussion
    • Percent Revenue Breakdown by End User
    • Competitive Environment
    • Market Share
    • Smart City Initiatives
  • Singapore Market Analysis
    • Key Findings
    • Revenue Forecast
      • Table BAS Market: Revenue Forecast, Singapore, 2015-2023
    • Revenue Forecast Discussion
    • Percent Revenue Breakdown by End User
    • Competitive Environment
    • Market Share
  • Thailand Analysis
    • Key Findings
    • Revenue Forecast
      • Table BAS Market: Revenue Forecast, Thailand, 2015-2023
    • Revenue Forecast Discussion
    • Percent Revenue Breakdown by End User
    • Competitive Environment
    • Market Share
    • Smart City Initiatives
  • Rest of Southeast Asia Analysis
    • Key Findings
    • Revenue Forecast
      • Table BAS Market: Revenue Forecast, Rest of Southeast Asia, 2015-2023
    • Revenue Forecast Discussion
    • Percent Revenue Breakdown by End User
    • Competitive Environment
    • Market Share
    • Smart City Initiatives
  • The Last Word
    • The Last Word-3 Big Predictions
  • Appendix
    • Market Engineering Methodology
    • Additional Sources of Information on Buildings
    • List of Companies in "Others"
    • Partial List of Companies Interviewed

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