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ASEAN Automotive Growth Outlook, 2025

Publisher Frost & Sullivan
Published Jun 18, 2025
SKU # MC20131688

Description

The Outlook assesses the automotive industry in 5 main ASEAN* markets: Indonesia, Malaysia, the Philippines, Thailand, and Vietnam.

The project covers passenger vehicles (PVs) and pickup trucks. Pickups are the most used and popular commercial vehicles (CVs) across different geographies and industries, including agriculture, in the region. Indonesia, Malaysia, Thailand, and Vietnam are the primary automotive production hubs in the region. The region is home to assembly plants from foreign and domestic OEMs, including Perodua and Proton from Malaysia and VinFast from Vietnam.

As a robust emerging region, ASEAN’s GDP, urbanization, road infrastructure, and living standards continue to improve rapidly, accelerating PV sales and ownership. Despite this market dynamism, the automotive industry faces challenges such as weakening consumer confidence, economic slowdowns across several ASEAN markets, and rising interest rates. In 2024, the 5 major ASEAN markets collectively sold a total of 3.0 million PVs and pickup trucks, representing a decline of 70,495 units compared to 2023.

The study outlines the size of the respective automotive markets, examines historical industry data from 2023 and forecasts for 2025, highlights key industry trends in 2024, and evaluates market expectations for 2025.

Table of Contents

    • 2024 ASEAN Automotive Market: Forecast vs Actual
    • 2025: Top 5 Predictions
    • Why is it Increasingly Difficult to Grow?
    • The Strategic Imperative 8™
    • The Impact of the Top 3 Strategic Imperatives on the ASEAN Automotive Industry
    • Growth Opportunities Fuel the Growth Pipeline Engine™
    • Market Segmentation and Definition
    • Strategic Imperatives in the Global Economy
    • Top 10 Growth Opportunities
    • Top 10 Trends for 2025
    • Global GDP Growth Snapshot
    • Trend 1: Global GDP Growth
    • Growth Opportunity 1: Global GDP Growth
    • Trend 2: Inflation and Interest Rates
    • Growth Opportunity 2: Inflation and Interest Rates
    • Trend 3: Oil Markets
    • Growth Opportunity 3: Oil Markets
    • Trend 4: Labor Market
    • Growth Opportunity 4: Labor Market
    • Trend 5: US Dollar and Gold
    • Growth Opportunity 5: US Dollar and Gold
    • Trend 6: North America
    • Growth Opportunity 6: North America
    • Trend 7: Latin America
    • Growth Opportunity 7: Latin America
    • Trend 8: Western Europe
    • Growth Opportunity 8: Western Europe
    • Trend 9: Middle East
    • Growth Opportunity 9: Middle East
    • Trend 10: Asia
    • Growth Opportunity 10: Asia
    • Top Trends Driving the ASEAN Automotive Industry
    • Trend 1-Indonesia and Thailand to Become Pivotal Production Hubs for EVs
    • Trend 2-Increased Adoption of EVs in Key Countries
    • Trend 3-Localization of Supply Chains
    • ASEAN Overview
    • Automotive Sales by Country
    • Notable Regulations and Mandates-A Snapshot
    • Vehicle Sales Forecast for Selected Countries
    • Sales Trend
    • Market Share Analysis
    • Industry Analysis-Indonesia
    • OEM Analysis-Indonesia
    • Industry Analysis-Malaysia
    • OEM Analysis-Malaysia
    • Industry Analysis-Philippines
    • OEM Analysis-Philippines
    • Industry Analysis-Thailand
    • OEM Analysis-Thailand
    • Industry Analysis-Vietnam
    • OEM Analysis-Vietnam
    • Growth Opportunity 1: Capitalizing on Indonesia and Thailand's Role as EV Production Hubs
    • Growth Opportunity 2: Driving EV Adoption Through Affordability and Accessibility
    • Growth Opportunity 3: Strengthening Resilience Through Localized Supply Chains
    • Future Outlook
    • Abbreviations
    • Benefits and Impacts of Growth Opportunities
    • Next Steps

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